WEB 2.0 is Here..... Glazing Over?

by Anywhere Business Network Limited Andrew Elphick and Kerri Bainbridge Business, Home Based Business, Communications
Web 2.0 is when you start using your internet presence to engage sell and support your customers. It is here right now and you need to take advantage of it! A recent survey by MYOB held the over half small businesses surveyed stated that a website and social media presence was essential for interaction with customers and having a professional image! “It’s quite a milestone for New Zealand to have half of all business now with an online presence. It shows local business ...
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The Price Point Dilemma

by Anywhere Business Network Limited Andrew Elphick and Kerri Bainbridge Home Based Business, Internet and Businesses Online, Communications
You have a business with a product or service and have ideas for brand…. What price to the client are you going to sell it at?   Your brand can be affected by the sale price of your product: Price it too cheaply and the product/brand may be perceived as cheap in quality. Price it too high and the brand may be perceived as a luxury. When this is combined with margin the price point difference can make you money or make you broke! Strategies must be put ...
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Peer Support

by Anywhere Business Network Limited Andrew Elphick and Kerri Bainbridge Business, Home Based Business, Communications
Peer support comes within the gambit of mentoring, coaching, and collaboration themes of previous blogs. When you start out in business it is important that you can swap ideas with others. Your peer group is part of that journey! It is important that you are able to network with your peers without misconceptions! A free and frank discussion on your potential problems is all that is needed to help provide solutions to your problems!   Type of peer groups include: Industry groups eg Accountant ...
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The Team The Tight Five

by Anywhere Business Network Limited Andrew Elphick and Kerri Bainbridge Business, Home Based Business, Communications
Successful people in business know they cannot do it alone. They build teams. These teams are a close knit bunch who are good communicators. The individual members still have there mentors, coaches and peer groups as support. I learnt that you cannot do it alone. In rugby, the scrum nucleus is known as the tight five- inding together with strength to roll the opposition out of the way! In netball, the tight five do it with skill and tactics confusing the ...
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Home Office Values

by Anywhere Business Network Limited Andrew Elphick and Kerri Bainbridge Business, Home Based Business, Communications
I have been working from home since 1997. When I set up my home office as a self-employed tax consultant I read a lot of books on the home office and how should set it up. I decided that I needed a number of none negotiable values to incorporate into my home office to make work successfully for me and my family: 1. I needed to be able to be separate from my living space. I put up a partition in the ...
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How to plan for a successful year

by Anywhere Business Network Limited Andrew Elphick and Kerri Bainbridge Business, Home Based Business, Self Improvement
How to Plan for a Successful Year Now that the New Year is here, it is the perfect time to set goals for your business and your personal life. If you’ve had difficulty achieving your goals in the past, maybe it was because you tried to accomplish too much at once and were overwhelmed. This year, use these goal-setting tips, and map out a successful step-by-step plan you can easily follow: 1.   Focus on one or two main goals – Choose just one or two ...
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What Drives You What is Holding You Back?

by Anywhere Business Network Limited Andrew Elphick and Kerri Bainbridge Business, Home Based Business, Communications
A recent study in New Zealand of 700 businesses conducted by “The Ice House” asked what motivates their business drive: 25% Passion 20% Customer Satisfaction 20% Making a name for themselves 12% Achieving Goals 18% Family 7% Financial Success The same survey also looked at what was holding business owners back: 36% Lack of finance 21% Themselves 20% Time Management 12% Staff 6% Customer Growth 4% Market Environment When you look at the results some wise courses of action could result: Passion, making a name for themselves, and customer satisfaction motivations revolve around customer perception of ...
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Business Goals

by Anywhere Business Network Limited Andrew Elphick and Kerri Bainbridge Business, Home Based Business, Communications
What sort of goals are you setting for your business as part of your planning process? Business Goals can be split into three types: Financial Goals Sales Margin Variance reporting Days in accountants receivable Solvency Ratios Non Monetary Goals The number of times you need contact before a sale conversion Feedback rates Delivery time Specific Goals Quality and number of returns Up sale events Customers Retention These are in no way the total list! When you set goals you need to make the process SMART and sexy! There can be a lot of positive emotion in ...
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Business Not Doing Too Well?

by Anywhere Business Network Limited Andrew Elphick and Kerri Bainbridge Business, Communications, Home and Family
Business is always full of cycles. At some point, your business will experience a downturn. People blame is on the economic downturn and things are bad the world over! STOP THINKING THIS WAY! Remember the old adage: This glass is half full or is it half empty? There are businesses out there that are doing well! Starting studying why they are successful. How they gain customers? How they retain customers? How they deliver they products? Have a look at their web presence- what channels do they use and what ...
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Why Do Clients Leave?

by Anywhere Business Network Limited Andrew Elphick and Kerri Bainbridge Business, Home Based Business, Communications
The easiest sale that you can make is to an existing client.  There is always a reason for a client leaving. The majority of customers leave because of indifference. They do not feel valued.   The statistics say: 1% pass away 3% move 14% are lured by a competitor 14% are turned away by product or service dissatisfaction 68% leave because of poor attitude or indifference on the part of the service provider   What can you do to stop this situation happening? 1.    Using client groups as explained in ...
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Servant Leadership Key to Marketing

by Anywhere Business Network Limited Andrew Elphick and Kerri Bainbridge Home Based Business, Communications, Home and Family
Home and family life has direct servant leadership examples that have important lessons for marketing. To assist your children growing up you nurture positive emotion with feelings of that show love to have happiness and joy in the household. True servant leaders put the interests of others at the center of their decisions. You do this in your household too to create that atmosphere of self-validation in that you are doing a good job of raising your children! Marketing is all about ...
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So you want to a make a profit?

by Anywhere Business Network Limited Andrew Elphick and Kerri Bainbridge Business, Home Based Business, Communications
If you want to make a profit you have to understand the relationships of margin, fixed and variable costs. Low margin goods mean you have to sell higher volumes of goods or services. This means that your overheads with marketing cost increase! Conversely,  high margin goods and services require less volume and have smaller overheads. Overheads sometimes behave in strange ways and some could be seen as stepped. It's important that if you don’t understand how costs behave that you get expert ...
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3 reasons to go mobile with the Google App Calendar

by Anywhere Business Network Limited Andrew Elphick and Kerri Bainbridge Home Based Business, Communications, Home and Family
Go ANYWHERE Be ANYWHERE The Google App Calendar is my preferred diary these days. With the recent earthquakes in New Zealand we have been blogging a lot about being prepared to go mobile. One of the things I blogged about recently was challenging you all about how well you stored your important data for appointments, files, and client information. If you think about it, in an emergency you are not going to grab paper files and you may not have time ...
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Community Involvement

by Anywhere Business Network Limited Andrew Elphick and Kerri Bainbridge Business, Home Based Business, Communications
In New Zealand, a fair proportion of its people call themselves Kiwis. The Kiwi is the national bird of New Zealand, It is threatened by introduced predators namely stoats, weasels,  and rats. Like all New Zealander's I am concerned that it is being threatened. In my own community,  I have been supporting the Paparoa Wildlife Trust who are involved with the eradication of those predators from 8000 hectares close to where I live. The trust has some amazing workers who devote their time ...
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Setting Goals KPI’s and Milestones

by Anywhere Business Network Limited Andrew Elphick and Kerri Bainbridge Business, Home Based Business, Communications
When you set goals they should always be made  S M A R T: Specific Measurable Achievable Relevant Timely   One of the mistakes made in business planning is making the milestones just revolve around monetary milestones. Going back to the vision you have set your business that is linked to your meta-stories means that milestones can be non-monetary. Examples are - how you treat the client, what expectations on feedback do you have and are the customer’s needs being met. While cash is king in the small ...
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Mentoring- why should you get a mentor?

by Anywhere Business Network Limited Andrew Elphick and Kerri Bainbridge Business, Home Based Business, Communications
In previous blogs. I have mentioned collaboration. Mentoring takes the relationship further. As a protégé, protegee or mentee of the mentor, the mentor takes you under their wing. To some extent is a trusting relationship which can help in motivating or exploring your business options. It has communication and feedback as its cores! Mentors stimulate your senses to inspire you to do better with wisdom, knowledge. and experience of the mentor! Techniques the mentor can use are: ·         Standing with the mentee taking ...
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The Christmas Joy, marmite and the UN

by Anywhere Business Network Limited Andrew Elphick and Kerri Bainbridge Self Improvement, Home and Family, Kids and Teens
Each year the Returned services association in New Zealand with headquarters of the New Zealand defense course turn over the Gym in September at their complex in Trentham to packing Christmas boxes for personnel deployed overseas. Credit  NZDF This Christmas there were personal in: Afghanistan  Antarctica Iraq  Middle East Sinai  South Korea South Sudan United Arab Emirates  The boxes are packed with treats that have a distinct New Zealand flavor.   The boxes are shipped out by DHL to the above locations and arrive for Christmas.   This year one like many others had a ...
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Coaching

by Anywhere Business Network Limited Andrew Elphick and Kerri Bainbridge Business, Home Based Business, Communications
Our blogs have talked previously about collaboration and mentoring. By now you should have picked up that when you are in business you have a number of facets of leadership! Today’s blog is on coaching being another leadership trait!   A coach provides training, advice, and guidance. The coach differs from a mentor in that the coach targets specific tasks and objectives, unlike the mentor who is focussing on the overall picture!   Coaches are important to get specific skills! You may have IT problems ...
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What Do Politicians Think Of Digital Media

by Anywhere Business Network Limited Andrew Elphick and Kerri Bainbridge Business, Home Based Business, Communications
I interviewed Bill English, Prime Minister of New Zealand, for his opinion of digital media.   The important point that came out of this interview is that businesses should be taking advantage of the digital space now as governments around the world are investing in this area. The disruption that is taking place in all areas of white collar work will leave those behind who do not develop the digital skills. The disruption in communications  that social media has created makes it ...
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3 ways to stay on top of your Facebook posting over the holidays

by Anywhere Business Network Limited Andrew Elphick and Kerri Bainbridge Home Based Business, Internet and Businesses Online, Home and Family
If your marketing plan involves posting to Facebook it is very important to keep posting over the Christmas and holiday period, even if you are not officially working. How can you do this and take a break? You will need to writing as many posts as you need to get you through this period and then use one of these two options for publishing. 1. Many of you will have found that Facebook has a scheduling option. You will find this is ...
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