Launching Your Successful Affiliate Marketing Business - “Foundations” (Video)

by Lawrence E. Wilson Business, Computers and Technology, Home Based Business, Internet and Businesses Online, Communications
Friends, many Internet Marketing and eCommerce pros launch Affiliate Marketing (“A.M.”) businesses yet few succeed. This introductory video (https://youtu.be/3cb0nq8AtJI) explores the foundations of A.M.  First, we examine the three types of affiliate “Products” – Physical, Digital and Services. Next, we take a look at A.M. “Platforms” including Landing and Sales Pages, Blogs, Facebook Pages, Shopify and WordPress eCommerce themes with APIs along with customized platforms for selling services. We then turn to “Email List Builders and Auto-Responders” such as Aweber, ...
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How to Build Your Successful Affiliate Marketing Business - Part 2

by Lawrence E. Wilson Business, Computers and Technology, Internet and Businesses Online, Home Improvement, Communications, Shopping and Product Reviews
Friends, once you have the decided on the "Product Category" you plan to market - Physical, Digital and/or Service - the next step is to select an appropriate "Platform" for your business. If you are selling individual products a simple "Landing or Sales Page" will likely meet your needs. Click Funnels is a great starting point. We find that "Blogs" or basic web sites which allow you to post Affiliate links and HTML banners along with descriptive text are just ...
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Free Offer - Success Factors for Email List Building (Video)

by Lawrence E. Wilson Business, Computers and Technology, Home Based Business, Internet and Businesses Online, Self Improvement, Communications
Friends, we all want to create the largest, high-quality email lists for our Internet Marketing and eCommerce businesses. So what are the success factors? Watch our brief tutorial video which identifies 10 success factors (https://youtu.be/JAQZMw_0FGo). If your are targeting multiple niche markets you may want to create a series of lists ... one for each avatar. And take a moment to register for a Free Trial of our Digital Business System today by clicking here (http://tidyurl.com/hwxn7d). See you soon. Lawrence, ...
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How to Build Your Successful Affiliate Marketing Business - Part 1

by Lawrence E. Wilson Business, Computers and Technology, Home Based Business, Internet and Businesses Online, Self Improvement, Communications, Shopping and Product Reviews
Friends, so you want to launch an Affiliate Marketing business. Where to begin? As with any business you need to carefully select your target avatars and assess their greatest needs. Once this important step is accomplished the most basic question concerns solutions. Which types of solutions do you want to offer? There are three (3) product categories every IM and eCommerce pro must clearly understand. First, "Physical products" range from sporting goods to fine jewelry to consumer electronics ranging in ...
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Selecting the Optimal PPC Strategy for Your Internet Business (Video)

by Lawrence E. Wilson Business, Computers and Technology, Home Based Business, Internet and Businesses Online, Communications
Friends, what is the best PCC approach for you and your business? Well, this introductory video (https://youtu.be/Pqsb6WfSA1g) on PPC defines the Three Key Questions every IM and eCommerce pro should answer before they begins, explains the Two Categories of PPC ads, identified the Top Two PPC Vendors and three of the top tier PPC Ad Agencies along with and overview of PPC Tracking and Analytics. After watching this video we appreciate you taking a moment to sign-up for our Free ...
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Selecting the Optimal PPC Strategy for Your Internet Business - Part 3

by Lawrence E. Wilson Business, Computers and Technology, Home Based Business, Internet and Businesses Online, Communications
Fellow IM & eComm Pros, so far in this series we have explored the "Three" Questions" we need to answer before embarking on our PPC journey as well as the two basic types of PPC ... "Search" and "Content". So what comes next? Answer: "Content". In fact there are 5 types of content every PPC ad should contain for maximum benefit. First, a clear a compelling "Headline" ... ideally which points to the avatar's need and your value proposition. Second, ...
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Selecting the Optimal PPC Strategy for Your Internet Business - Part 2

by Lawrence E. Wilson Business, Computers and Technology, Home Based Business, Internet and Businesses Online, Self Improvement, Communications, Shopping and Product Reviews
Colleagues, now that you have your PPC foundations defined, what comes next? We need to select which of two basic PPC techniques you plan to use. "Search" ads appear above and below the search results to a Google or Bing query are based upon "Keyword Planning". "Content" ads are usually placed on web sites, blogs or forums where the content sites typically set a fixed-fee a per click. This is referred to as "Contextual Targeting". Your PPC strategy may be ...
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Selecting the Optimal PPC Strategy for Your Internet Business - Part 1

by Lawrence E. Wilson Business, Computers and Technology, Home Based Business, Internet and Businesses Online, Communications
Friends, every Internet Marketer and eCommerce pro needs a well-defined PPC strategy. This Internet advertising model used to direct traffic to websites, in which an advertiser pays a publisher (most commonly a website or network of websites) when the ad is clicked. So where do you begin? Glad you asked. There are three fundamental questions you should clearly answer before you embark on your PPC journey. First, what are your "Goals" for your online business, and specifically what are your ...
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Free Offer - Ten Techniques for Increasing Internet Conversion Rates & Boosting Revenue

by Lawrence E. Wilson Business, Computers and Technology, Home Based Business, Internet and Businesses Online, Communications
Fellow Internet Marketers & eCommerce Pros, we all want high conversion rates and stronger revenue. But what are the best methods for achieving these goals? While there is no silver bullet solution, we have assessed some of the best proven methods and put them into one simple, easy to use report. Most all of these methods are one that you can implement today according to your business needs. We have also added a few exta "Bonus Techniques" for you as ...
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SEO Best Practices for Internet Marketers & eCommerce Pros (Video)

by Lawrence E. Wilson Business, Computers and Technology, Home Based Business, Internet and Businesses Online, Communications
Friends, this introductory video (https://youtu.be/yCDeDA56diU) on SEO Best Practices covers Domains, Web Site Hosting and Wordpress Plug-ins, Keyword Planners, Content, Blogging, Guest Blogging and Backlinks, Meta Tags, and valuable SEO Resources for IM and eCommerce pros like yourself. And why not take a moment and register today for a Free Trial of our Digital Business System simply by clicking here (http://tidyurl.com/g9qrlf). Bye for now. Lawrence, Internet Digital Entrepreneur
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Increasing Conversion Rates Boost Your Revenue - Part 6

by Lawrence E. Wilson Business, Computers and Technology, Home Based Business, Internet and Businesses Online, Self Improvement, Communications, Shopping and Product Reviews
Friends, having looked at Congruence, Customer Testimonials, Urgency, A/B Testing and CTA Testing ... which other techniques can we use to increase conversion rates? One answer is to reduce actual or perceived transaction "Risk" among prospects and current customers. For a Landing Page "Opt-In" request clearly state that you will not share the person's contact information with others and will not put them on an email "spam" list. Moreover, they can "Opt-Out" at any time. For product or service purchases ...
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Increasing Conversion Rates Boost Your Revenue - Part 5

by Lawrence E. Wilson Business, Computers and Technology, Home Based Business, Internet and Businesses Online, Self Improvement, Shopping and Product Reviews
Colleagues, I trust we have agreement that Congruence, Customer Testimonials, Urgency (combined with Lead Magnets) and A/B Split Testing are all vital to boosting your conversion rates. So what lies ahead? Answer: Perform A/B/n Testing on multiple "Calls to Action" (CTAs). We addressed "CTAs" in a previous post. Syntax (written or verbal), Size, Location, Ease of Use and even Color are key elements of a great CTA. However, investing the time and effort to "test" are variety of CTAs across ...
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Increasing Conversion Rates Boost Your Revenue - Part 4

by Lawrence E. Wilson Business, Computers and Technology, Home Based Business, Internet and Businesses Online, Communications, Shopping and Product Reviews
Friends, so far in this series we have examined "Congruence", " Customer Testimonials" and "Urgency" as key factors in boosting conversion rates and your revenue. What's next? Let's take a look at "A/B Testing". Simply put two or more versions (A, B ...n) are compared, which are identical except for one variation that might affect a prospect or customer's decision. Version A may be the currently used version (control), while version B is modified in some respect (treatment). "A/B Testing" can ...
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Targeting High Demand Niche Market Avatars (Video)

by Lawrence E. Wilson Home Based Business, Internet and Businesses Online, Self Improvement, Shopping and Product Reviews
Friends, identifying and targeting high demand Avatars is essential to the success of any Internet business. This video explores key Identification and Selection Criteria of candidate Avatars. It also provides an overview of four common Avatars - Millennials, Work From Homers, Baby Boomers and the Self-Employed. Moreover it identifies some of the most valuable online resources for researching and targeting your Avatars such as Entrepreneur.com, Consulting.com, Freelancer.com and more. So take a listen and afterward register today for our no ...
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Increasing Conversion Rates Boost Your Revenue - Part 3

by Lawrence E. Wilson Home Based Business, Internet and Businesses Online, Self Improvement, Shopping and Product Reviews
Friends, so far we have addressed the importance of "Value and Trust" as well as "Customer Testimonials" in boosting prospect and existing customer conversion rates. What comes next? We suggest combining the discrete use of "Urgency" combined with an incentive ("Free Offer" aka "Lead Magnet"). Presenting your Avatar(s) with a clear, simple choice (e.g. "sign-up today", "register without delay" or "purchase now") combined with offering a "valuable" lead magnet ("for the first 100 people to register" or "for the next ...
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Increasing Conversion Rates Boost Your Revenue - Part 2

by Lawrence E. Wilson Home Based Business, Internet and Businesses Online, Self Improvement, Shopping and Product Reviews
Friends, in our first post we affirmed that "Value and Trust" are the essential starting point for boosting conversion rates for both a prospect's initial "Opt-In" as well as product or service "Purchases" (and repeat purchases). So what else can you add to the mix? We recommend using "Customer Testimonials" through your marketing materials ... whether text, graphics and/or video. A focused, relevant "Testimonial" from a customer in the same Avatar is powerful. From the prospect or customer's perspective, testimonials ...
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Success Factors for Automated List Building

by Lawrence E. Wilson Home Based Business, Internet and Businesses Online, Self Improvement, Shopping and Product Reviews
Friends, Automated List Building is a vital party of any Internet Marketer's toolkit. This video explores three key success factors for building both the size and quality of your email list. First, Value and Trust. Second, the use of Lead Magnets. And third, Pre-Qualification of prospects. View today and register for ouyr Free Trial at: https://youtu.be/kH0z0VOWqh8  Many thanks. Lawrence, Internet Digital Entrepreneur
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Increasing Conversion Rates Boost Your Revenue - Part 1 (

by Lawrence E. Wilson Business, Computers and Technology, Home Based Business, Internet and Businesses Online, Self Improvement, Communications, Shopping and Product Reviews
Friends, would you like to increase your online conversion rates? Of course ... every Internet Marketer would, myself included. This series will offer techniques and tools which collectively help strengthen your conversion rates. Even a 1% increase in your conversion rate can have a big impact on revenue. Key principle: Congruence - Offer the "Highest Value Solution" (product or service) which solves the prospect's greatest "Need". This is easier said than done. Researching and verifying your target avatar's "Needs". We ...
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Three Keys to Digital Entrepreneur Success (Video)

by Lawrence E. Wilson Home Based Business, Internet and Businesses Online, Self Improvement, Shopping and Product Reviews
Visit us on YouTube: https://youtu.be/-C6XCPc6k0A  This video addresses the Three Keys to Digital Entrepreneur Success. Key #1 - an Integrated Product Suite (Sales Funnel), Key #2 - Automated (Email) List Building System, and Key #3 - Sales Closing Process. To learn more register today for our Free Trial simply by clicking on the following link (http://tidyurl.com/fp0zeh). Lawrence, Internet Digital Entrpreneur
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Defining and Targeting High Demand Niche Markets (Avatars) - Part 5

by Lawrence E. Wilson Home Based Business, Internet and Businesses Online, Self Improvement, Shopping and Product Reviews
Friends, as we conclude our series on high-demand "Avatars" for Internet Marketer's let's take a look at the "Self-Employed" niche. Unlike the Millennial, Work From Home and Baby Boomer avatars, the "Self-Employed" market spans the full gamit of age range, occupational status, education and income. Thus, research on the specific sub-niche, their need(s), interest(s) and buying motivation(s) can vary widely. Examples of the "Self-Employed" include everyone from professional business consultants (accountants, management consultants, attorneys and most definitely Internet Marketers) to ...
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