Six ways to increase the web presence of your small business (Part II)

by Marc Croteau Business, Computers and Technology, Communications
Last week I published the first part of this article containing the first three steps that I think you'll find incredibly valuable in strengthening the overall presence of your business online. Here is a link to last week's article. Today I will (obviously) give you 3 more things that you can do to give your small business that extra boost it may need - not only in the search engines, but also in the brains of all those around you! 4. Learn ...
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Six ways to increase the web presence of your small business (Part I)

by Marc Croteau Business, Computers and Technology, Internet and Businesses Online
1. Don't Be An Idiot - there is no "magic" formula to increase web presence I also call this one, "creating good content around your business online". Let's get real for a minute. If you want to increase the web presence of your business, you're going to have to produce content online that is worth reading and/or watching. Period. End of story. How MUCH of this you'll have to do all depends on the end result you have in mind as ...
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How to schedule your facebook business page posts ahead of time

by Marc Croteau Business, Computers and Technology, Internet and Businesses Online
There are times when you can't seem to stop the flow of ideas into your brain. It's like the faucet is wide open and ideas for your facebook business page can't be turned off! Then...there are times when you can't BUY an idea for a unique and creative post to share from your facebook business page. In order to keep the whole flow in balance, scheduling out your business posts ahead of time is a great idea. Even if you don't ...
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Gratitude for Technology: A Digital Dad's Point of View

by Marc Croteau Business, Home Based Business, Self Improvement
Gratitude. The word is EVERYWHERE these days. Especially in the online / social media space, right? Everyone does their 30 day gratitude challenges on facebook when Thanksgiving time rolls around. All the gurus talk endlessly about how gratitude is the key to happiness. Everyone does an interview with a famous person in order to find out what they are most grateful for. You get the picture. Sometimes it makes me wonder where the fine line is between a real and genuine ...
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Web Traffic VS Beautiful Web Design: Strike a Balance

by Marc Croteau Business, Computers and Technology, Internet and Businesses Online
The unspoken debate between traditionally trained web designers (like yours truly) and SEO consultants (like yours truly) is between having a “pretty” website - one that looks really good, really cool, really….whatever your choice of descriptors happens to be, versus a website that gets a S--T ton of traffic. I doubt that either camp would discount the other’s point of view entirely. In other words, I doubt an SEO expert would ADVISE you to have a crappy looking website and I ...
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Google LOVES themselves some....Google!

by Marc Croteau Computers and Technology, Home Based Business, Internet and Businesses Online
How to capitalize on this fact to give your local business a boost using Google My Business My goal is to bring the appropriate internet tools to the attention of local business owners that could benefit from them. Tools that, if they (the business owners) choose to take the time to learn, can work with on their own - for FREE! (Read that - NOT having to pay me or someone like me for assistance). Google My Business is one of ...
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Is Your Website Mobile Friendly?

by Marc Croteau Business, Home Based Business, Internet and Businesses Online
Why it's CRUCIAL that your Website is Responsive Having a  mobile friendly website is absolutely crucial in this day and age but...what does “mobile friendly” mean? WHY is is it crucial? How can it improve your business and your rankings in Google? What steps can you take if your website is NOT mobile friendly? I will answer all of these questions and maybe a few others in this article. Before I begin to explain what “mobile friendly” means, let me just quickly ...
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3 Reasons Search Engine Optimization is worth EVERY PENNY!

by Marc Croteau Computers and Technology, Internet and Businesses Online, Communications
It's a given that there are so many ways for small businesses to promote themselves these days. However, when it comes to self promotion or advertising, the ONLY sector (that I can see at least) that is 100% targeted is SEO (search engine optimization) and, hopefully in this article I will make it clear as to why that is.  Despite the fact that it has been widely used by the general public for (arguably) over 20 years now, it always amazes ...
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