Storytelling Formulas to Boost Your Social Media Marketing “Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.” - Leo Burnett Standing out in the world of social media can sometimes seem like an insurmountable task. After all, the social media landscape is noisy, busy, and your audience doesn’t have time for intrusive sales pitches. So how can you meet your marketing objectives without alienating your ideal customers in the process? The answer lies in the use ...

5 Ways To Tell Compelling Stories Using a story to engage an audience has been around as long as language itself. And social media has provided business owners with the most effective and efficient channels for reaching a global audience on demand.   While technology has given us advanced communication tools, storytelling still remains as one of the most powerful ways to engage your audience with your business. For this reason, storytelling is at the heart of social media; the creation of stories and ...

Why Storytelling Matters At its core, social media has always revolved around capturing the moments in time that you want to share with your family and friends. It’s a snapshot of who you are, where you’re going, and the people you're sharing the journey with. As such, storytelling is at the epicentre of a good social media strategy for your business as it enables you to build a narrative that connects and shares your mission and your journey with your audience. All social ...

Top 5 Blogs to Follow For Social Media Strategies Keeping up with social media strategies is a full time job. As an online entrepreneur, it’s essential to understand the best practices when it comes to using social media so you can reach your target audience. It’s also critical for you to be aware of emerging trends in social media so you can strategically plan your content that's relevant. But from algorithm updates to growth hacks, the world of social media is constantly changing; and ...

Build Genuine Relationships In The Digital Economy You’ve heard it said before, and if you haven’t, well you’re going to hear it now… Social media is about relationship building. It’s a way of connecting with your audience in authentic and unique ways that allow you to create incredible impact on your target markets. The best entrepreneurs and marketers use social media to communicate their vision, brand their business, inspire their audience, and provide solutions through their products and services. This focus on making a ...

Do You Have What It Takes To Be A Lifestyle Entrepreneur? Some people think they're born to be entrepreneurs; others see it as a skill anyone can learn. But the real beauty of entrepreneurship is that it’s open to anyone who’s ready for the challenge of creating financial independence. Curious to know if you have what it takes to be a lifestyle entrepreneur? If you have a passion for making a living online and the ambition to carve out your niche on the ...

A Simple Way For Lifestyle Entrepreneurs To Overcome Self-Doubt You have a goal. A mission. A vision of your future. You know it’s attainable if you put your head down and do the work that needs to be done. And you do the work because that’s the type of person you are. You’re 100% committed. You need money to invest in your business - you find it. You need to spend all of your free time building your business - you do it. No questions asked. ...

When it boils down it – what really separates you from the men and women who are crushing it with their online businesses? Do you really think that they're smarter than you? Or have they just figured things out? My bet is on the latter. And because of this, they've been able to scale and automate their businesses, which makes everything look so much easier from the outside. But the good news is, success leaves a trail. What I find interesting about successful lifestyle entrepreneurs ...

A Simple Way To Create Good Habits Forming a new habit takes self-discipline. And if your mindset muscle is a little on the weak side, even the word 'self-discipline' is enough to make you want to turn and run. But don't let that be the case. Especially if you want to create some good habits that will improve the quality of your life. There are some simple strategies that can help you build your mindset muscle and master your self-discipline - one win at ...

Create The Ideal Morning Susan presses the snooze button for the third time and rolls back over into her bed. She doesn't want to get up yet, and the comfort of her bed has her wrapped up in it's powerful grip of slumber. "Just a few more minutes," she thinks to herself before she dozes off again. Then, Susan suddenly bolts up in alarm and panic sets in. She realizes that she's hit the snooze button too many times. Looking at the clock, Susan sees that ...

I recently started a 90 Day Challenge to overcome an obstacle I've been facing (and avoiding) for a long time in my business, and this post has been written to give credit, where credit is due. While preparing for my challenge and researching those who have gone before me, one of my favourite articles on the subject is by: Michael Hyatt - The Virtual Coach. The reason I love Michael's article is because he uses experiences from his personal and professional life to ...

Create Momentum In Your Personal Life or Business in 90 Days I have to admit that I've never been a fan of goal-setting. The planning stage was always boring and time consuming; and the rigid schedule always left me feeling a little worried about the upcoming days ahead, despite my initial enthusiasm for obtaining the end result. Needless to say, none of my previous goal-setting attempts ever really made it to the finish line. So, I gave up on goal-setting altogether to save myself ...

How To Pick A Profitable Niche If your goal is to start a lifestyle business so you can eventually quit your day job, then picking a profitable niche should be high up on your list of important things to do. This is because not all passion-based businesses have customers who'll pay for solutions to their problems. So, to avoid months of chasing a market that doesn't want or need your products or services, a little research beforehand will let you know that ...

Finding Your Passion In Life & Business There's nothing more aggravating than being told to build a profitable lifestyle business around your passions - when you don't know what your passions are to begin with. The situation becomes more frustrating when you know that you're an unstoppable force of nature once you know what you're doing. Yet, finding something as simple as your passion still remains elusive. Do you ever sense that if you could identify your passion then all the pieces of ...

Simple Goal Setting Strategies For Successful Lifestyle Entrepreneurs Greg comes home from work and drops onto his sofa with a sigh. On the other side of his living room, a desk and chair wait vacantly; and in the early evening sunlight, a layer of dust has settled on the top of his laptop. It's been a week since he's worked on his business. Why? Because he's tired and frustrated. Even worse, he's started to second-guess his decision to start an online business. He knows ...

A Simple Roadmap For Starting A Lifestyle Business For people who are looking for more time, more money and more freedom in their lives, here's a simple roadmap for starting a lifestyle business. With all the tools now available online, there's never been a more effective or affordable way to earn a living from the comfort of your home or in your spare time. So, jot down these steps and you'll be on your way to creating a business that fits into ...

The Business of Passion & Purpose If you feel like you're out of alignment with your purpose and you're looking for ways to create work-life balance, then you should consider starting a lifestyle business. Why? Because it's a low-cost, low-risk way to learn the skills of entrepreneurship while focusing on subjects and skills that you're passionate about. When approached correctly, it allows you to learn effective strategies to generate an online income; and when mastered, hey – the money generated from ...