3 Ways to Increase Your Brand’s Presence On Twitter in 2018

Gone are the days when Twitter was by default considered the second best social media site behind Facebook. For the last couple of years, the popular microblogging platform has been often maligned by internet users, mostly bolstered by comparisons to Mark Zuckerberg’s multi-billion dollar company.

But don’t let public perception fool you into thinking that Twitter is out for the count. Quite the contrary, in fact.

According to Twitter’s financial Q3 2017 results, the social media site now has 330 million monthly active users, up 4% from the 326 million posted from the previous quarter.

Twitter also made significant improvements in three key areas of their business: engagement, return to revenue growth, and record profitability.

While Twitter’s gains were not as considerable as those of Facebook, the microblogging site still presents opportunities for growth, both for itself and for businesses who might want to market their brand using the platform. To put it simply, Twitter is just happily chugging along, and as a business owner, you’d be remiss not to pay attention.

Here are essential tips to leverage these key improvements in your Twitter marketing campaign in 2018.

1. Up your engagement game

Twitter’s overall ad engagement increased by 99% in the third quarter of 2017, “driven by a continuing mix shift toward video ad impressions as well as higher CTR rates across all ad formats on a like-for-like basis.”

This marked improvement can be possibly attributed to the recent algorithm changes implemented by the social networking service. Thanks to this algorithm model, “important” tweets appear more prominently on user timelines, fueled by likes, retweets, and replies.

In light of these changes, it’s probably wise to shore up your engagement efforts by frequently liking, retweeting, and responding to tweets and content that are relevant to your brand. This will increase the chances of your brand’s Twitter account appearing on top of user timelines. Similarly, publishing positive or meaningful tweets and content can give your brand’s presence a big boost, courtesy of the site’s algorithm-fueled timeline.

Twitter’s extended 280-character limit also presents a great opportunity for entrepreneurs to make a big impression on their target audience. Since you’re getting more wiggle-room word-wise, you are given more creative freedom to leverage your brand’s message, which could translate to more likes, retweets, and more followers.

2. Reach and engage the millennial audience

Thirty-six percent of U.S. citizens aged 18 to 29 are on Twitter, the highest among all age groups. The 30 to 49 age group is not too far behind with 22% of them using the service.

Of course, these figures come as no surprise to anybody. That said, if you want your social media marketing efforts to pay off, you’d do well to tailor your Twitter marketing strategy with millennials in mind.

3. Advertise your brand using ‘Sponsored Moments’

Twitter’s stock received an unexpected surge in Q3 of 2017 with the site reporting a revenue of $590 million, which is $16 million higher than the previous quarter. Clearly, this gives the site some bit of momentum going into Q4 2018, and it’s looking like they’re attempting to take advantage of this surge by introducing a new type of ad: Sponsored ‘Moments’.

A ‘Moment’ is a collection of tweets packaged to highlight an event or theme, creating branding opportunities. By paying to “sponsor” a ‘Moment,’ you can add promoted tweets to a popular story, giving your brand more exposure in the process.

Final Word

While Twitter’s recent financial gains aren’t exactly groundbreaking, they present key opportunities which you can use to your advantage in furthering your business goals.

It bears noting that unlike Facebook, Twitter is public by default, which in itself creates unique potential. At best, it’s highly recommended that you keep tabs on your analytics to ensure that your social media marketing efforts are paying dividends.

Download our helpful PDF Infographic guide for future reference. 

Did you like this article? Is there something you’d like us to write about? Let us know in the comments! Please also be sure to like and share with your friends. Check out more helpful articles like this from Digital Bloggers.