How To Get More Email Subscribers - Top strategies to increase quality subscriptions

How to get more subscribers

Top strategies to increase quality subscriptions

As a new blogger and online marketer, I’m continuously looking to learn to improve my craft so today I’ll share 23 tips that i learnt and will be applying over the next two weeks to get more subscribers and am sharing with you. I will write an update article on January 20th to let you know what improvements i saw.

1)Invest time upfront in research. Research keywords and competition before you write your blog post. This will make a huge difference about where you rank and how well your post is received. I’ve already been doing this somewhat and it’s now to consistently do it. I find google adwords a great tool in this endeavour, followed by doing an actual search on the topic I’m looking to blog about to see what else is out there.

2)Ensure your blog site is fast to load and the faster you can make it the more conversions you can have. I found a really great article that I will review again on this topic that I’ll share with you: http://www.viperchill.com/supercharge-wordpress/

3)What ever improvements or tools you use, track your stats so you can see what’s working and what’s not. Which blog post gets the most views, interaction and comments and which don’t and try to investigate why ones that succeeded did so you can replicate and hopefully multiple that success.

4)Consider incorporate cool plugins into your website and blog. One that was suggested is “What Would Seth Godin Do”. This puts a little dialogue box at the top of your post and welcomes people based on cookies so that new visitors get a message unique to them. For example, people that come through from twitter, you can say, hey there twitter use and then point them to a post that you think might be of value to them.

5)Take time to make genuine connections. When you make the right connections with other bloggers, you are more likely to grow and grow quickly as they will help you promote plus give you good advice on how to improve.

6)When you start off, consider guest blogging on other people’s blogs to increase your blog’s visibility. Often when you start off, you are creating great content, yet very few know that you are there.

7)Imbed some rich media into your blog such as podcast, videos, info graphics and the such. It engages your audience more. I find i’ve been doing this off and on with good results and so will strive to do this more.

8)Free ebook giveaways still work especially with the rise in portable devices so if you have a good ebook to give away, do that for instant impact.

9)Make it ridiculously easy for some one to sign up. Minimize the number of clicks, require only an email and ensure that email box is easy to complete.

10)Have you seen those opt-in forms that already come pre-filled with instructions, such as Enter Your Email Address? Simple thongs, like making sure that text disappear the moment someone clicks in that input field can make a difference.

A little extra scripting is all you need.

Here’s a script you can use to make your input field text disappear when the user clicks:

<input type=”text” name=”your-email” onclick=”this.value=”;” onfocus=”this.select()” onblur=”this.value=!this.value?’Enter Email To Get Updates’:this.value;” value=”Enter Email To Get Updates” />

11) Create amazing content that people will want to read all the time. Ensure you are consistently giving valuable content that our subscribers will look forward to. When you create consistent value-added content, people will want to follow you.

12) Have a great call to action when you are asking people to sign up to receive something from you. so for example rather than saying subscribe for weekly updates, you can say “want amazing step by step actionable online marketing advice to your inbox weekly? Join the other 20,000 smart content creators already receiving my weekly insights here:”

13)Ask and ask and ask again. Have a call to action on each of your pages, at the end of each blog posts. eg: If you like this post, you might enjoy subscribing to our newsletter… Sometimes people need to see something multiple times and also having it on each minimizes the searching and increases the ease to say yes by your visitor.

14)Split test- alternate presentation, the wording of your call to action, size, location, style (slide up bars or side bars for example and pop up still work when done strategically) and colour to see which yields the best results. Small tweaks can result in huge improvements.

15)Make each call to action interactive to catch their attention. For example have it flash or change colour when your visitor scrolls over it.

16)Encourage your subscribers to forward or share your content where there is always a way included for new subscribers to join through some offer in the email itself.

17) Maximize the quality of the content that shows up in your recipients preview pane, particularly if you are encouraging subscribers to share/forward content.

Each program has a limit on how many characters can be contained in this snippet, but the number of characters isn’t nearly as important as the content. Consider the scenario where the user wanted to forward your newsletter to a friend. What would the friend see in their preview pane?

18)Integrate the option to sign up on your Facebook personal page. Both Aweber and Mailchimp offer this integration.

19) Craft your subject lines of your blogs and email like tweets. Short, sweet and attention grabbing!

20) Creating a free lead generation twitter card and then pinning it to the top of your page

Create your first Lead Generation card. Write out the CTA and text that you want to appear, upload a banner photo, and add your website’s privacy policy (you can create a policy here if you don’t have one).Share your Lead Gen card as a tweet on your profile. This is apparently free, heres more info: https://dev.twitter.com/cards/overview

21) Share your blog post on www.slideshare.com and opt in to the lead capture form. Consider placing a couple slides into your presentation so the person has gotten value from you first before you ask them to opt in. I’ve been sharing my blogs on slideshare yer wondered how effective that lead capture function was so now its on my list of things to try.

22)Create and embed a free quiz in your website with https://www.qzzr.com/. People love doing quizzes and getting some insight from their responses, add a value added quiz, provide a nice experience then offer an opt-in specific to sub grouping of results for optimal subscription.

23) Last but not least, redirect those comments. Redirecting people who comment  to a “thank you” page using a simple plugin. As soon as someone leaves a comment for the first time they’ll get redirected to a little page that thanks them for their interaction and shows them the mailing list and some other cool content. This functionality supposedly converts quite well. Ill have to research further re cost versus benefit depending on your stage of growth.

So here you have it, 23 tips that you can implement today to help you attract more subscribers. Do leave your thoughts and ideas with a comment and share with other like minded individuals. Feel free to subscribe to get updates when i post my other blogs:

I hope you received value from list of 22 tips on how to get more subscribers.