The Unique Selling Proposition
Once you have done your SWOT analysis you might start to look at your point of difference in the marketplace.
I order to complete you have to do something that makes you memorable to you clients and customers and stand out from the crowd. You have to believe in your product and believe that the way you are selling and your product or service is the best fit for your customer’s needs. If it does fit the customer’s needs it won’t sell. Careful research into the marketplace gives you ideas on what the needs are. You just need to fit it to the market. Your creativity comes to the forefront of any campaign of marketing because who else is the product or services greatest champion! Your boutique business can pitch its point of difference on product characteristics, price structure, placement strategy (location and distribution) or promotional strategy.
You need to start looking at your customer in depth:
- Walk in the shoes of your client know your avatar persona
- What makes your customer motivated and what will make them buy
- Why would they buy your product and not another competitor?
Remember this process is not your view by the customers!
Team NZ Anywhere Business Network