Promote your brand with Twitter
By combining the right hashtags, you can promote your brand on Twitter. First of all, a hashtag is a word or phrase preceded by a pound sign (#) and used to identify messages on a specific topic on various social media.
For instance, in the above tweet, I wanted people to go to my blog post about the stay at home mom. The phrase I wanted to use for my hashtag was "stay at home mom". So, my main hashtag became #StayAtHomeMom. Notice that I camelbacked (began each word with a capital) the words to make it easier to read.
When savvy Twitter users see a tweet with that hashtag, they will click on it to see a list of tweets about stay at home moms.
To increase the probability that enough people are even using that hashtag, I go to hashtagify.me. Before I tweeted about my post, I went to hashtagify.me and entered "stayathomemom" in the search box.
Table mode to find trending hashtags
The result was the infographic you see at the top of this page. I clicked on "Table Mode" and found out that the monthly trend for #StayAtHomeMom was +17.0. That meant that the popularity of that hashtag had increased 17% over the previous month. That convinced me that I should use that hashtag in an effort to get more people to my blog.
To further increase the probability of getting more Twitter users to my blog, I searched for related hashtags. I wanted to find one more hashtag that people use when they use #StayAtHomeMom". What I was readly looking for was the percentage of tweets using the searched hashtag that also use a related one.
This is called "correlation". The thicker the line connected the red and blue cirles, the higher the correlation.
Of the two thick connected lines, I could see one other hashtag that would fit into my promotion: #WorkFromHome. Looking at the infographic in table mode, I could see that this second hashtag had a 15.2% correlation. That meant that 15.2% of the tweets that used #StayAtHomeMom also used #WorkFromHome.
So, I used #WorkFromHome in my tweet to increase the probability of getting more visitors to my blog post.
The Free Web Design Club website has a glossary of a number of Hashtagify.me terms. Here is a partial list:
♦ Red Circle — The hashtag you searched for.
♦ Blue Circles — The top related hashtags. This is measured as a percentage of the tweets using the searched tweets that also used the related one.
• The higher the correlation, the thicker the line connecting the two circles.
• The greater the popularity, the bigger the circle.
• If you click on a blue circle, that becomes a search hashtag (red circle) and you can find new hashtags related to the search hashtag.
♦ Popularity — This is a 0-100 rating relative to the most popular hashtag on Twitter. The most popular hashtag will get 100. A hashtag that is never used would get 0. You can find this number either by hovering over a blue circle or else by looking at the infographic in table mode.
♦ Weekly & Monthly Trends — This tells how much the popularity of a hashtag has increased or decreased in the time frame. Read more.
More social media marketing
Besides using Twitter for social media marketing, try email marketing. It can conceivably be way more lucrative than all other social media combined. Start by getting some free email marketing training.