Want to be a killer marketer? Avoid these mistakes

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New marketers don’t have much margin for error. They tend to be short on time and resources. Often there is no cushion to fall back on. One mistake and you have to start all over again.

Here is a list of the six pitfalls of marketing I fell into when I started.
Hopefully, reading this blog will help you re-assess before it’s too late and save you time and money.

1 - Not Knowing Your Audience

Always be mindful of your target audience and think about how you want people to perceive your brand. When creating a marketing campaign, the first thing you should figure out is, “Who are you targeting and what is their language?” This should be the foundation of any campaign strategy. Create engagement with potential customers, put yourself in their shoes, learn about their particular interests and challenges. Don’t just promote your product or services, give them content with value, share educational and entertaining material that will resonate with your audience.


“Good marketers see consumers as complete human beings with all the dimensions real people have.” – Jonah Sachs

2 - Not optimising your advertising

Don 't set ad campaigns and let them sit there hoping they will get you results with no efforts; that's not how advertising works.
You have to monitor how it's performing.
When you optimise an ad, you're setting your ad to get you an accurate result as efficiently as possible.
For example, if you optimise for website conversions, your ad is targeted to people who are most likely to convert on your site. If you optimise for clicks, your ad is targeted to individuals who are most likely to click it. The same goes for any optimisation choice you make.

Important: What you optimise for is different from what you pay for. You can optimise for website conversions and be charged per impression.
Learn more about your objective, optimisation and charges options, and how they fit together.

3 - Not split testing 

Split testing is a method of comparing multiple versions of a web page (homepage, landing page) by modifying elements such as headlines, text, images, prices, offers, and buttons to find which one performs or converts visitors best. You will use this information to put together a high-converting page. It's important to test one change at a time to pinpoint which changes had an effect on their visitors’ behaviour, and which ones did not.


“The secret of change is to focus all of your energy not on fighting the old, but on building the new.”

4 - Not playing the long game on content.

Marketing content is a long-term strategy; it takes time, to see great results on content.
Understand that you are building something for the long run.

Too often expect content marketing to create leads and sales immediately. It can be disheartening to realise that the content you produce today might not result in sale until months from now. At this time it’s important to accept that and be prepared.

Consumers must be exposed to an advertisement over a few times before making a decision.
Content marketing is an opportunity to create brand awareness and spread quality content that answers questions. It is not designed to convert leads immediately. It's engagement; be relevant, share your experiences, ups and downs, make them dream and add value.


“Our job is to connect to people, to interact with them in a way that leaves them better than we found them, more able to get where they’d like to go.” – Seth Godin

5 - Being too impatient with the test that you are running.

Let's say you spend money for one or two days, and you don't see a result and decide to stop it, then turn it back on two days later and so on.
If you keep moving around, shutting things off and going in different directions, you will not get results or reach success. Collecting data takes time so brace yourself, build up your resilience and stock up on patience. "Patience gives way to remarkable results".


“If you aim at nothing, you will hit it every time.” - Zig Ziglar

6 - Buying paid links.

There are plenty brokers out there selling links, you can end up skyrocketing in rankings pretty fast, but you will you will eventually get caught, penalised by Google and have your account shut down. Don't take shortcuts do the work. 

Don't take shortcuts do the work. If you want to become a great marketer, practise marketing.

If you have a small business or an online business, you need to avoid these five digital marketing pitfalls. Prepare a plan, and fit it into your other marketing strategies. Some areas of marketing will be more important and efficient, depending on your type of business.

I am lucky to have found mentors and to be guided step by step through my marketing which prevented from making those mistakes.

If you want to learn how to develop, implement, and measure a killer marketing strategy using today's tools and platforms. Our marketing courses help you master marketing skills and the latest digital tools and techniques—fiind your blueprint and learn everything from writing content to SEO, PPC, web analytics, and social media marketing. Click on the link below and take the steps to become a killer marketer.

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