Building Corporate Social Responsibility
Have we evolved to a point we can collectively embrace corporate social responsibility? Teachers and rules served as a compass in our adolescents, now’s our time to guide the next generation. Not with rules and regulations, with actions that reflect strong sustainable results.
A few weeks ago, I attended a conference discussing corporate social responsibility and how it impacts our society. Through various industry meltdowns, collectively we’ve become aware of the profit above responsibility pendulum. This awareness needs to be our call to understand and serve the world, while being compensated for something that’s of moral value.
Embracing a system of self-awareness can make all the difference to where we head from here.
If you’d like to contribute to our global growth, please start with this personal awareness activity (listed below). I strongly believe that until we take full responsibility for the balance in our life, we can’t make a lasting impact on others. This simple activity will cast forth power onto you that, will discretely lead others.
Find a sheet of paper and list these four main categories at the top of the page. Then slam out ten thoughts that come to mind when you ask yourself the following questions. What do you love? What are you good at? What the world needs? And What can you be paid for?
4 STEPS TO ESTABLISH CORPORATE SOCIAL RESPONSIBILITY
WHAT YOU LOVE - WHAT YOUR GOOD AT - WHAT WORLD NEEDS - WHAT YOU CAN BE PAID FOR
WHAT YOU LOVE
“Do what you love, love what you do”. Ever notice how you lose track of time when you’re in this state? We are relaxed, “in flow”, and very efficient when we truly love what we’re doing.
WHAT YOUR GOOD AT
Pay attention to what your good at. This doesn’t just mean your career or profession, pay attention to your hobbies and interests. You could very well be missing out on something special if you overlook areas that seem childish, odd, or silly.
WHAT THE WORLD NEEDS
Scratch your head for a bit and really think about something the world needs. This is an excellent way to get out of your own way, and begin aligning. Don’t restrict yourself, think freely and just start writing what comes to your mind.
WHAT CAN YOU BE PAID FOR
Once you pull those three areas together, brainstorm how you can be compensated. You’ll probably be surprised at what you come up with.
“We believe that business is good because it creates value, it is ethical because it is based on voluntary exchange, it is noble because it can elevate our existence, and it is heroic because it lifts people out of poverty and creates prosperity. Free enterprise capitalism is the most powerful system for social cooperation and human progress ever conceived. It is one of the most compelling ideas we humans have ever had. But we can aspire to even more.” John Mackey – Whole Food’s Founder & Co-Author of Conscious Capitalism
Once you’ve finished, look closely at the final category and pay attention to how you feel. If you’re not inspired, take a break and brainstorm another five ideas. Odds are, you’ll gain clarity to your purpose.
Now that you have these four categories working, Corporate Social Responsibility is within reach. Next, we will want to adhere these categories into four subcategories. Once that linkage is pulled together, you’ll start to gain a clearer picture of your “true north”. Your effort in this area of personal awareness, will spill over to every corporate and societal environment you touch.
PASSION – When you combine what you love with what you’re good at, you’ve found your passion.
MISSION – By connecting what you love with what the world needs, you’ve uncovered your mission.
VOCATION – Combining compensation with what the world needs, establishes your vocation.
PROFESSION – Compensation aligned with what your good at, equals profession.
You now have the ingredients to align yourself and contribute to corporate social responsibility. Make note to how these four areas interlock together and create a feeling of purpose.
"While making money is essential for the vitality and sustainability of a business, it is not the only or even the most important reason a business exists. Conscious businesses focus on their purpose beyond profit."
"We all need meaning and purpose in our lives. It is one of the things that separates us from other animals. Purpose activates us and motivates us. It moves us to get up in the morning, sustains us when times get tough and serves as a guiding star when we stray off course. Conscious Businesses provide us with this sense of meaning and purpose." University of Virginia Darden School of Business professor and Conscious Capitalism, Inc. trustee R. Edward Freeman
I hope this concept serves both you and society. Please share your comments below, and follow me on any of the below links. Below you’ll also find a link to a socially responsible company in which I’ve been proudly associated with.
Business & Personal Development Coach