Perhaps you've heard blogging referred to by its fancier name 'content marketing', in this post, I'll cover off on 3 business blogging tips you can easily implement today.
For any small business to get noticed online in the competitive digital climate we live in today really does rely heavily on a clear marketing strategy. I'm a firm believer that business blogging should be at the heart of that strategy because it's one of the most effective ways to attract and to build a relationship with your potential online customer base.
As small business owners, we need to make sure we have strategies in place that ensure we are getting the biggest bang for our marketing buck. Blogging is an effective way of not only promoting your business but it also goes a long way to establishing yourself as an authority in your field. Maintaining a healthy, active blog on your website also plays a key role in your websites SEO. Blog posts (if done right) will be picked up in search engine results for specified keywords and drive organic traffic straight to your site providing your content is valuable, shareable or entertaining.
Ultimately, a healthy small business posting regular content is able to repurpose that same content for social media updates and an e-newsletter. All of this means more targeted traffic directly to your website which could translate to more subscribers, lead, and sales.
If you've been thinking about adding blogging to your marketing plan here's a few tips to get you started:
1. Research Blogging Topics in Your Industry. What's Working? What's Not?
It's worth mentioning that the marketing strategy for a small business is vastly different from a large established online brand, mostly because as a small business you are offering a more personalized user experience. Once you know what's working for your competitors and possibly even what isn't working, it's time to develop a unique blogging strategy that sets you apart from them. When researching your competitors, make a note of the following:
• What's the tone of their blogging personality?
• What keywords are their posts focused on and what value do their headlines suggest?
• What do your customers need & want? Are their posts filling that need?
• Are there opportunities for user readers to comment, share, like, or subscribe?
2. Your Target Demographic Who Are They and How Do You Serve Them?
Your blog should be driven by a clear and defined purpose. The purpose should form the basis on which the content of your blog is tailored. Check to see that your goals are realistic, specific, and motivate you to work hard to achieve them. Your blogging goals should be influenced by the identity of your business, your target demographic, and how best to deliver your message to your clients.
3. Blogging: Quality Content & Presentation Matters
Try to think of each of your posts as a product you are selling. Read through it and ask yourself if you genuinely find the content helpful, would you be likely to subscribe to the blog or purchase the product or service being discussed? Does it offer value, and insight as well as something unique to every other blog post on a similar topic? How can you offer a completely new angle on a familiar issue?
There's no need to cram a business blog with images unless they add emphasis and clarity to the topic being discussed. But when you do use them stick with quality images Pexels.com is a great source of royalty free images that I use, but there are plenty more out there.
Remember that consistency is key, you will need to post fresh content on your small business blog at least once a week.
Blogging is just one strategy in your marketing toolkit, if you're focused on stepping up your marketing game there's a lot more you can do make your mark online. Our Free 7 Part Video Bootcamp teaches small business owners how to personalize, scale and automate a marketing strategy for your small business.
Success Begins With:
- Becoming crystal clear on your passion & purpose
- Cultivating a tenacious belief in yourself, your product or service
- Developing your personal brand
- Learning how to market yourself effectively