Operating system (OS) created by Google
A company like Google can license the Android software, allowing it to launch its own line of smartphones like the Google Nexus. Most Google apps are already built-in, allowing users to easily interact with their new device – all powered by the mobile OS system from Android. The Android system runs many popular devices, including Sony, Samsung, and LG products.
Since Android has such a diverse presence in the manufacturing world, there is no consistent interface on devices. The manufacturer is ultimately responsible for creating the user experience by choosing how each device will look and flow.
Android definitely takes the lead in affordability. A 64 GB iPhone X (released with the iPhone 8/8 Plus) will cost you $999, whereas the Samsung Galaxy S8/S8 Plus costs $725-$825. You can find a less advanced Android smartphone on the market for several hundred dollars less, but you’ll make some compromise when it comes to speed and visual sharpness.
However, if you’re goal is to stay budget-friendly, choosing an Android will give you a functional smartphone at just a fraction of Apple’s cost.
Another plus side of Android is the number of third-party applications it has to offer. You won’t be stuck with using one application, like Apple’s iTunes, and you can integrate more onto your device through the Google Play store. Although this helps Apple remain some of its exclusivity, it does restrict its users from being apple to venture outside of its brand.
Windows OS created by Microsoft
Windows has been expanding its reach. It’s a competitive rival to Mac in the laptop market and is still the industry standard for PCs in the business world. But how does Windows fair on mobile?
Windows is equipped with features from its developer company Microsoft, like Office 365. Microsoft is responsible for all of the updates on your mobile device or tablet, unlike the Android which relies on multiple third-party sources.
Windows offers a limited number of applications in comparison to its counterparts because it is loyal to Microsoft for most of its services.
Microsoft has been working diligently to break through its competitors and develop brand awareness in the smartphone market. It wasn’t until the highly anticipated Windows 10 mobile device starting falling behind that the company considered throwing in the towel.
On Oct 8, Joe Belfiore - the CVP of Windows 10 at Microsoft – told Twitter fans:
“Of course we'll continue to support the platform... bug fixes, security updates, etc. But building new features/[hardware] aren't the focus.”
It appears that competing with Apple and Android isn’t feasible for Windows – at least for its short-term success.
However, the Windows community isn’t about to let the company’s smartphone reputation be tarnished. Some positive user highlights include:
1. Customizable screen, including color choice
2. Strong WiFi signal and robust battery life
3. Choice to add-in parental controls
4. Top-rated sound quality and earbuds
iOS or iPhone iOS created by Apple
Once someone chooses to buy an iPhone, there is a good chance they’re going to stick with it. The main reason being that Apple’s appearance has remained resistant over the years, making the user experience predictable and gratifying.
This is a win over Android because switching from one iPhone to another is quick and easy. Switching from one Android device to another could take a longer transitional period because the visual interface could be significantly different depending on the manufacturer.
To expand on that, you know when you purchase an iPhone you’re going to get a product that is attractive and created from the ultimate end-user perspective. Since Android devices come in all shapes and sizes, your expectations won’t be as clear-cut when you’re shopping around.
Overall, Apple is the biggest name in the smartphone world but its proven track-record will come at a high cost to potential consumers. Android is great for someone who wants to try out several different smartphones to figure out which user interface works best for them. Android also gives you the most access to third-party applications, unlike the other two companies that like to retain more brand exclusivity. Windows is backed by the multinational technology corporation Microsoft and makes integrating your smartphone with its other products (like Office 365) easy.
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