This week I spoke with Dave Maloney from Let the Secret Out about using story telling to let poeple know what you are doing, promoting your business and making a connection with customers.
He believes we should plan our marketing stratergy out like a story unfolds. He likens it to a business plan but you will be more familiar with it in your marketing planning. A talented photographer and story teller himself, Dave establishes a set of stock images for you so you can begin telling the story of what you do or what you want to say about your business.
He used the expample of a florish he worked with during Valuntines. They decided on the 14 days of Valantines and set about telling stories about some mistakes men often make that clearly dont show off their romantic side. For example - 7 boys nights out, 6 dinners at McDonalds, 5 toenail clippings, etc
This is very cleaver marketing it lead on to a better suggestion about what men could do instead to show they care. This is where the stock images of the florist were showcased.
So, letting the secret out is about telling a story and making a connnection with people who are interested or creating an interest in your business.
I asked him what generally stops people setting up the right maketing tools like Facebook to promote their businesses-
"Too often, I hear people say, "I'm not going to set up a Facebook Business page, that's only for young people and, anyway, I wouldn't know where to start!". Hate to say it, but it's false on both accounts. Baby Boomers are the fastest growing social media demographic, with more new users than any other age, and setting up your page is a piece of cake!"
In fact he makes it easy with a free 101 guide, including tips and tricks -http://bit.ly/facebookbusiness101
Check out Dave at his Facebook page https://www.facebook.com/Letthesecretout/
"Let the secret out's mission is to share a business, community or personal story. in a way that inspires the viewer and empowers the customer. Doing this will connect people from around the world and celebrate a talent of the customer that they would not have previously showcased." Dave Maloney, Business Consultant, Motueka, Nelson, New Zealand -Let the Secret Out
One half of the Anywhere Team NZ