As a social networking platform, Instagram has been enjoying great strides and growth in the last couple of years. In fact, the popular photo-sharing app is currently the fastest growing social media site, having jumped to 800 million active users from 600 million in a span of 12 months.
Instagram’s growth can be largely attributed to its rising engagement rates, as the amount of photo uploads and likes per day has seen steady growth year after year. Of course, we have the millennials to thank for that as recent figures show that 59% of internet users between the ages of 18 and 29 have an Instagram account.
Clearly, Facebook’s $1 billion Instagram acquisition is paying off.
Businesses around the world are also taking notice, as latest reports show that there are now 25 million businesses on Instagram.
As the photo-sharing app’s stock continues to rise, it’s only wise for every business owner to integrate Instagram marketing into their branding efforts.
Here are three key areas you need to focus on based on the latest statistics about the site.
1. Use Instagram Stories
Instagram Stories has shown in 2017 that it’s more than a Snapchat clone, and so far it is showing no signs of slowing down. According to the latest report, ‘Stories’ now has 300 million daily active users -- nearly doubling the amount of Snapchat users (178 million) in the same year.
As such, you’d be wise to take advantage of the feature’s rapid growth in order to boost your brand’s presence in the social networking site.
The best part about Stories is that its functionality is still undergoing updates and upgrades. In fact, it recently allowed brands to add links to their content, providing more opportunities for driving traffic and conversions.
Instagram also added perhaps its most impressive update in 2017: Instagram Stories Highlights and Archive. What this new update does is allow users and brands to curate content that they want users to see first. Considering the fact that 200 million Instagram users actively visit profiles of business accounts everyday, using this new functionality to spruce up your Instagram account should enhance the way you connect with your targeted audience.
2. Hashtag your way to success
Instagram’s hashtag function has made major improvements in terms of scalability and functionality, creating a wide range of opportunities for brands to increase engagement and drive traffic.
Hashtags will be even more instrumental for businesses in 2018, as the social site recently allowed users to follow hashtags. Moreover, recent figures show that posts with at least one hashtag are averaging 12.6% more engagement than posts without one. By using hashtags that your target audience will take an interest to, you can drive targeted traffic into your website with minimal effort.
3. Play the advertising game
Attracting your targeted audience through organic means plays an integral part in your marketing campaign. But there are also gains to be made in running an ad campaign.
In fact, new reports show that 75% of Instagram users take action or make purchases after looking at Instagram ads. In light of these results, it’s quite telling why Instagram is expecting to generate $5 billion in 2018 alone.
Launching an ad campaign on Instagram can be intimidating at first, but if you take the time to read up on how to go about it, the rewards can be worth your while.
Instagram’s rapid growth is a clear indication of the social media networking site’s potential as a driver of business opportunities.
The social media space is always evolving, and it literally pays to keep tabs on the latest trends, tools, and statistics as they come out of the woodwork. By staying ahead of the curve, you can come up with sound strategies and actionable insights needed to keep your bottom line healthy.
And while you're at it, check out this handy infographic or download it here for future reference.
How To Leverage Instagram For Your Business
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