As brand-new internet business owners, the number one challenge is to attract traffic to our website.
There are around two billion people online, all quite familiar with the internet consuming information, learning, watching videos, entertainment, streaming, etc.
People online are looking for information, education, training, a solution to a problem they are facing, guidance, advice and entertainment.
As a website owner, our primary intention should be to provide value to society around a particular topic by delivering outstanding material consistently. The way we do it is by providing information, articles, resources, reports, PDF's, downloads, ebooks, sharing videos, etc., and we connect those people to the resources or products by adding links and banners for them to check them out.
However, when we first start, we are too excited about our new opportunity that the first thing we do is to present them with our offer and promotions straightaway.
Rather than keep sending promotions and offers, our aim should be to continue providing huge value.
According to the most successful digital marketers, the key ingredient for succeeding with an online business is to start a List Building for Profit.
How do you do that? The best way is to publish compelling content, share your point of view, research what people are talking about your industry and use them as a guide to create posts. Videos, reports, tutorials, information, how-to-guides and tips are a great way to continue educating and informing them about your topic.
It will take a while, but by continue providing value and doing it on a consistent basis, people will start to get to know you, you will begin to develop a relationship with your subscribers and they will begin to trust you and feel confident that you have their best interests in mind for the long haul.
The important aspect is in the relationship with the list. The better the connection, the more profitable your business will be.
Once the relationship is established, and they are well informed with the knowledge you have been sharing, the more open they will be to your promotions and offers.
The above was fantastic information for me as I am learning about the digital world. Digital marketing skills are in pressing demand and more, and more companies are putting more of a focus on digital marketing than ever before.
When you are endorsing a product or service that you are very proud of, it can be promoted 24/7 to a global audience allowing you to spend more time with your kids, family, parents, friends, go on vacation. This is the main reason for me, as all my family are all over the world.
This is something that can be achieved in the digital world, but most people don’t have yet achieve that mindset because we have other ways to do things before the internet world arrive
Marketing online is finding an audience that you can effectively reach. It can be done by placing ads or writing content which is called Syndication which is a marketing step. There is a learning process to get familiarised what works best with the audience you are trying to reach.
But that can be shared in another blog, for now, I hope you find this article helpful and if you would like to get more information about how to build a List for Profit, please check this link.
Wishing you all the success