Teens Hunger For Digital Media
I am going to take a brief plunge into Teens Hunger For Digital Media consumption today. What spurred me to do so was a visit to a friend's house for dinner recently. It was after dinner we were all sitting around downstairs and I could hear a noise coming from upstairs. Which I described at the time as perhaps a video game or more particularly it sounded to me like a dinosaur game. My query to the other adults got some odd looks as I guess they could not hear it and the teenager that was downstairs with us at the time did not give me any information to work from. I left it, and the night went on, then when things went quiet again later I could hear the noise quite clearly again. I had been upstairs in between hearing the noise, to check on our toddler Keisha who was playing with Lego blocks. Although I did not notice at the time when hearing the noise again later I clicked that no computer games that I knew of were being played on the main TV upstairs. So when I ask the question again and one of the other teenagers living there was downstairs with us group of adults. I was finally relieved of my confusion for what was producing the confusing background noise. It turned out that it was a Skype call between a bunch of teenage friends, and that day just leave it running pretty much whenever they are home. The teenage resident went on to say that it even got left on at times when that sister resident wasn't even home or had fallen asleep for the night. This blew my mind and made me ask if they had unlimited data.
Streaming aside, my thoughts went to the privacy side, of having homes all linked up through audio and visual at all hours of the day and night. I am showing my age here but it is such a vast difference from when I was a teenager and a majority of us didn't even own a mobile phone.
Out of intrigue I did some research and interestingly enough kids of today actually watch more YouTube and Netflix than traditional TV. Teens spent 65 percent of their time watching Netflix and YouTube, compared to just 26 percent of their time watching “traditional TV.” Although Netflix is clearly dominating teen viewing habits at 38 percent, according to a study by Piper Jaffray.
Amazon Prime membership has also grown among teens (although probably paid for by their parents) in each of the past five surveys, and Piper Jaffray now estimates that 51 percent of teens surveyed are now a member (or their parents are). Amazon Prime for those who do not know provides unlimited streaming of movies and TV shows with Prime Video, and the ability to borrow books from the Kindle store
Teens now spend up to nine hours a day on social platforms, while 30% of all time spent online is now allocated to social media interaction. And the majority of that time is on mobile - 60% of social media time spent is facilitated by a mobile device. (socialmediatoday.com)
It is definitely a changing world and vastly different to when I was growing up. What's your thoughts on our love of digital and social media? Please I would love to know your thoughts in the comments section. If you enjoyed this read, please feel free to share.