How To Use Alexa Ranking To Analyse Your Competitors

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Used to gauge the health of your website, Alexa ranking determines the popularity of your business and how it ranks against your competitors.

Alexa can reveal the traffic that a website is receiving, where the traffic is coming from and how long the traffic is engaging with the site.

Alexa can provide information such as

  • Your websites global rank
  • How your site is ranked relative to other sites
  • Audience geography
  • Visits by country in percentages
  • Daily page views per visitor
  • Daily time on site

As an entrepreneur, you will be able to analyse things like;

  • Who your main competitors are in your industry
  • How you compare to your competitors
  • How your competitors are doing better than you
  • The best keywords to be using for your brand
  • Your low competition keywords
  • Your competitor’s keywords
  • SEO issues etc

To find out these stats you pay around $10 per month but goes up to around $149 per month depending on how much info and features you require.

Businesses can use this type of information to analyse their competitors.

 3 Techniques You Can Use to Improve Your Alexa Ranking and Overall Website Visits.

1. Produce Epic Content Frequently 

To improve your Alexa ranking or traffic for your site it’s useful to produce great valuable content frequently. Why? Because, great content help boost your traffic, engagement rates and the time visitors will spend on your site.

Provide real value to your audience, when readers find resources valuable and informative, they engage with future content and share among their networks, introducing new visitors that potentially turn into customers.

 2. Analyse Your Competitors and Their Keywords

 One of the great feature of Alexa is the ability to see your competitors’ stats. While these statistics may not be 100 percent accurate, if not been certified, they do offer a snapshot into what your competitors are doing!

Being able to analyse your competitor’s keywords, will really give you a leg up over your competition.

For a more accurate snapshot at the right keywords to choose, use Alexa along with Google’s Keyword planner.

 While Alexa will help you see what keywords your competitors are using, Google’s Keyword Planner will help you see what the competition is overall and how you can adjust your own keywords.

 3.Share Your Content on Social Media

 Expand the number of people you reach, increase traffic and engagement by sharing your content on social media. Focus on high ranking social media sites like Facebook, You-Tube, Google, Instagram, Twitter, LinkedIn etc.

 Facebook for example, is the top three most visited websites in the world, where the average user spends over 15 minutes on the site at any given time.

 Posting on social media is also great for your SEO and acquiring new leads and customers, so really it is a win-win!

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