It’s no secret that video content is now the most effective way to engage with audience, according to Statistics by 2019, over 90 percent of all internet traffic will be from video. This is powerful.
More and more people are turning to video content to gain information, in fact, YouTube is now the second largest search engine on the internet.
Here are the top 4 reasons why video is KING and how it can improve your traffic and conversions.
1.Higher Engagement Rates
It goes without saying that visual content is the key to great engagement. When you’re considering what types of posts to schedule on social networks think video: audiences are about 10 times more likely to engage, share, and comment on video content than blogs or any other posts.
2. Greater Optimization Opportunities
How much of your latest blog post did readers read? Did they re-read parts of it? Or come back to it later and read it again? Did they share it with friends? It’s pretty hard to answer these questions on text-based content.
Video, on the other hand, can provide this analysis. You can measure click-through rates, drop-off points, or number of times watched. You can even drill down further.
This feedback means that you know what’s working and what’s not and can focus on what’s working!
3. Stronger Emotional Connections
Video is the most powerful way to evoke emotions online. It’s King because it offers other attributes like tone of voice, face expressions, and music etc.
While consumer may not be running out immediately to buy the product after watching the video, the video will likely be at play later on subconsciously when they are making the buying decision.
4. Improved SEO
Without a doubt, utilizing video in your content marketing improve your SEO. According to Rand Fishkin, if done right, adding a video to your website increases the chance of a front page Google result by at least 53 times.
Want to drive more traffic, tap into new audience? Video is the KING!
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