Towards a Softer World

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The late 1960's was a dangerous time for proponents of the traditional stereotype.

Although that spirit of '68 was fairly curtailed by the mid 70's and brushed aside by the Reagan/Thatcher years of the 1980's, there were enough hippies who transformed into Capitalists in order to begin to shape things a little differently.

Thankfully some of that thinking is still there and I believe that the ethos of kindness and giving back is growing again.

Even the most hard-necked Capitalists understand that they have to soften the edges of Sales Campaigns and the adding of Value is now at the centre of the most successful marketers. By value we don't just mean monetary, we mean really offering something of worth.

It's almost like progressive thinking was at rest for a few decades. Of course, there were champions out there plugging away, but the mainstreaming has only emerged again very recently 

Chelsea Green Publishing - the leading publisher of sustainable living books since 1985.

Just look at the success of Richard Branson. With a strong emphasis on the employee and giving value, smiling and the abandonment of the neck tie (thank heavens!) The wealth creating role model is in transition.

Ok, so there are some that would say that wealth creation has had to become part of the hippy culture for it to gain enough acceptance to influence business, but listen carefully to how we are now defining wealth. Wealth and Wellbeing now work well in the same sentence. Has a better ring than Wealth and Power.

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So, to avoid trends slipping backwards we have to consolidate the value centric approach in this broad way and continue to soften society so that cooperation always trounces confrontation. An acceleration of business models that place value top of the agenda with as much giving as taking and doesn't want to leave people behind.

Peace, love and happiness are just articulated a little differently thesedays and not so much through a purple haze, but it is out there and that's where we need to

Allure Naturally and Allure Wellbeing are the Online Businesses set up by Vincent Wood to Practice What He Preaches.

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