Environmental Scan For Home Business

I can see you immediately turning away from this topic and saying this is a bit heavy for me! Far from it, this is a very easy thing to do as part of your business plan!

If you were ever in the military and subject to orders this part of the appreciation process goes with mission analysis. In the military is was GSEMEAC. In the home when I have taken my youngest out for the day I get organized. I have to think of what the weather is like, where I am going, what I am doing, how long. I will be away to pack the necessary resources. So it is with business planning!

I have found with my research that a handy acronym  covers it P E S T E L:

Political

May includeTaxation, Employment, local and central government policies etc

Economic

May include Interest rates, inflation, recessionary cycle, consumer confidence etc

Socio-Cultural

May include Religion, belief, lifestyle, demographics, numeracy, literacy etc

Technical

May include Pitch, Internet penetration, digital skills etc

Environment

May include Sustainability, carbon foot-print, pollution etc

Legal

May include Trade regulations Advertising laws

This is just in brief but you get my drift! Watch the video for more information!

In the digital space its really good to have mentors, examples and learning systems where you can cover off these questions! You can have a look at the planning process by signing up to our services.

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Andrew

Anywhere Business Network Team