How is Artificial Intelligence (AI) changing the rules of the game?
Artificial Intelligence (AI) is something having an exponential effect on all we do. In recent years, the development has been optimizing processes and simplifying tasks in personal and professional aspects, and marketing is benefiting tremendously from this advance.
Already three years ago, we were talking about how the digital revolution and Artificial Intelligence (AI) were going to change the rules forever. Today it’s a reality.
But why is marketing having such a significant advantage of this new way of “automated living?”
One of the primary objectives of marketing is to understand consumer needs fully. By knowing what your customers are searching for as detailed as possible, you can direct them to services or products satisfying those needs to motivate consumption.
In today’s world, this time-consuming process is very much automated, and by using Artificial Intelligence (AI) the right way, it’s possible to study and analyze the market. You will be assisted all the way through the journey to determine which potential customers are most likely to be persuaded. According to some sources, current AI technology can boost productivity by up to 40%.
So, the question of interest for you would then be, what can Artificial Intelligence (AI) do for you?
A lot! ....Continue Reading!>>