Selling a product is just like selling a website, and both are just like selling a personality. No matter what you're selling online, be it your expertise or your company's product, you have to amass a library of successful techniques. Here are some ideas we've used ourselves which can get you started or diversify your strategies.
Many online business owners claim not to have time to blog, but the truth is, you do not have time to not blog. Anything you would put in a newsletter can go in a blog. Putting your newsletter content on your blog is better than sending it out because readers can comment and discuss the content.
There are countless ways to abuse the trust of your customers when running an online business, so be sure that you're always out in front of every issue your market has. If someone doesn't like the product, handle the problem before it spreads like wildfire and ultimately causes your efforts to collapse like a house of cards.
A memorable slogan can be a powerful internet marketing asset. Slogans offer small businesses the same kind of brand recognition enjoyed by giant corporations. Good slogans are those that stick in website visitors' heads. If visitors remember nothing about an online business except its slogan, they can still find it again - and they might very well do so.
One good internet marketing practice is to offer rewards to repeat customers. Repeat customers already demonstrate admirable loyalty, and an online business that rewards such loyalty can only strengthen it. Even the smallest reward has a beneficial effect. Surprise bonuses and clearly-advertised rewards both have their advantages. Combining both strategies can offer the best results.
One good internet marketing tactic is to build a profile for an online business's typical customer. This can be done before the business even goes live, to codify the business's intended customer base. After the website opens, the typical customer profile is rebuilt, adjusted and added to based on the behavior of actual customers.
Even companies with the smallest marketing budget can afford to build and operate a professional-looking site that is fully functional and up to standards. There are thousands of sites that offer useful online business solutions for free or next-to-nothing. Skimping on a navigable, attractive website is inexcusable and can jeopardize your entire marketing approach.
To most effectively market your business on the internet, you need to remember that the web is different from physical stores. With an online business, your customers will only see what is available on your website. You don't have a brick and mortar store to fall back on, so make sure your website is appealing and easy to navigate.
Have a clear marketing plan in mind before you start promoting your online business. While it would be nice to employ every marketing strategy in the book, it's often not practical because of time or financial limitations. Decide which techniques are going to be the most beneficial to you in the least amount of time. From SEO to blogging to podcasting, the alternatives are staggering. Choose wisely, and increase your chances of running a successful business.
Make use of logos and slogans for your online business site. This is an essential brand identity and this helps make you more memorable and identifiable. Many times when people think of a business, they rarely think of the name; they tend to have a more automated remembering of the logo or slogan.
When attempting to brand your online business, you must be consistent in your efforts. Presenting your business one way on one side and another on the next will confuse customers and give them conflicting ideas about what it is you're representing. Be sure to keep it smooth and consistent.
When email marketing, test both HTML and text versions of your email message. While you might think that the graphics possible in HTML would offer higher open rates, oftentimes it is the exact opposite. Text-based emails can be a surprisingly strong tool in your arsenal. They are less likely to be marked as spam and they typically feel more authentic to the reader.
Email marketing can turn boring in a hurry if you're on the receiving end of sporadic emails. Be sure to keep your readers' interests piqued by sending regular, exciting content. Make sure you're including great offers within these emails. Make them feel as if they're part of the game and not simply your customers.
If you're using email marketing, don't go overboard with images and fancy designs. With people constantly on the move, they may be reading your emails from their cell phones. And with the small screens on cell phones, if your email has a lot of fancy formatting, it may be difficult to read. You should keep cell phones in mind when designing your emails.
Remember the adage "Keep it simple, stupid"? That adage is true for your email marketing tactics. Keep your design and layout simple. You don't want a bunch of flashes to distract or annoy your readers. You should keep the information simple as well. Don't bury the important facts under a pile of junk.
In opt-in email marketing, tie your content and offers together as tightly as possible. Good content that explains how a person can use or benefit from a product or service can motivate customers to buy. For this tip to work, however, the information should not be in heavy marketing speak. Find knowledgeable authors that provide unbiased information if at all possible.
Internet Marketing Strategy
A fast customer service department can have a huge positive impact on an internet marketing strategy. Online business moves quickly and online customers are quick to grow dissatisfied. By addressing their concerns as rapidly as possible, successful business websites maintain a positive online reputation that can preserve and even expand their customer base.
As part of your internet marketing strategy, offer occasional online promotions to your customers. Special coupon code for a discount or free offer with purchase can attract customers to click through your website. Frequently, customers end up buying more as they peruse your website because they want to take advantage of the discount while it is still valid.
As you plan out your Internet marketing strategy, make sure you know your competition. Enter your company's keywords into a search engine, and see what other businesses pop up. You can learn a lot from what they are doing right, which can help you to make adjustments to your plan going forward.
More than any one internet marketing strategy, it is trust between website users and website owners that leads to sales. Visitors who have consistently pleasant and useful interactions with a particular website are more inclined to listen to that website's owner when it comes time to make a buying decision. Fostering trust is the key to converting faithful visitors to faithful customers.
Spend money on professional design services if you intend to make a logo part of your internet marketing strategy. While logos can be bold, memorable symbols for your business, designing them is trickier than you can imagine. It is not a job to be turned over to your teenage nephew who is "a real Photoshop wiz." Pay for a real graphic designer if you want a really impressive logo.
Participating in discussions in forums and comments is a good internet marketing strategy, but make sure you are participating. A bold-faced advertisement or pitch for your website will only garner negative attention. If other readers notice such comments and remember them, it will not be with fondness. Protect your online reputation by always contributing meaningfully to discussions.
If you use an automatic link submission service as part of your internet marketing strategy, do not rely on a particular service recommended in a marketing reference. The turnover in these services is extremely rapid, and yesterday's best deal quickly becomes a bad investment. Make sure you engage the most up-to-date service. Checking with other website owners might be the best way to gauge which service is currently on top of the heap.
One internet marketing strategy that everyone should implement is the use of logos. An eye-catching logo will allow your customers to remember your site. This greatly increases the likely hood of return buyers and it also helps with brand messaging. If they like one of your products, a good logo ensures they will be more interested in other products as well.
A good technique to use with your Internet marketing is to offer a discount for customers who purchase a specified amount. For instance, you can give your customers an additional 10% discount if they spend over $200. People will spend more if they know they can get discounts.
Make sure you understand your customer base before designing an Internet marketing strategy. Consider information such as your customer demographics as well as the reasons they may visit your site. If your customer base varies widely, segmented marketing plans may make more sense than a single strategy but you will not know this if you do not research first!
It's up to you to take everything you learn and turn it into success. The more you read, experience, or hear, the more you can turn into marketing strategies that work. Keep seeking knowledge and you will find that there is no situation you can't deal with, and that will lead you to major profits.
PS: The traditional way of doing business will never be the same, which means that those who truly want to live differently and take advantage of the digital economy will have an opportunity to do so in the quickly expanding and evolving world of eCommerce and online business...