In the rush to find the perfect combination of online strategies to entice potential customers to a website, conducting a keyword search to find the best targeted keywords for website’s content often gets overlooked. In order to achieve solid ranking for every page on your website, it is very important to establish a strong foundation by focusing your content so the search engines understands the topic of each page.
Let’s say you have decided to create a new website or revise the content on your website to ensure that it is found in Google search. I am going to teach you how to do a keyword search to find terms that people are using to find your services and then give you instructions on how to write content that will draw those individuals to your website. We’ll start with the basics of researching the best keywords for each web page. In the next post, we’ll talk about placing those keywords strategically on your web page to give you “the most bang for your buck.”
Basic Keyword Search
You will find there are many paid keyword search sites that will help you find those ideal keywords for your web pages. But, why pay for something that you can get free. If you’re going to pay for anything, pay for a search marketing professional who can do this entire process for you quickly and efficiently. But, really, if you have the time, all it takes is patience.
Normally, I say go directly to the source, Google -- since it commands ~70% of all online searches -- to understand the keywords that people use in their queries. Google provides a keyword planning tool that shows you exactly which keywords people use in their searches.
But, in recent years, Google has not made this wonderful tool available to the general public unless they are running an AdWords campaign. So, since that tool is no longer available to us and because we are trying to keep this process as simple as possible, let’s instead use www.Soovle.com, You talk about simple — they made keyword search so simple that all you have to do is type in a phrase and you’ll see variations of that phrase that people are actually using on multiple search engines.
How to Use Soovle.com for Keyword Searches
Let’s say you are a real estate investor and you are search keywords that people use who might rent your properties. Put yourself in your buyer’s shoes and think of a phrase you would use to find properties for rent. Probably, “apartments for rent” or “houses for rent”. Let’s go with “houses for rent”.
Here’s what you do…
Go to Soovle.com, and slowly, and I mean one - letter - at - a - time, slowly type in that phrase into the query bar on Soovle.com. Watch as the tool gives you other phrases to consider that are related to your phrase and watch how those phrases change as you type in each letter. Try it for yourself. Type ‘h-o-u-s-e-…”. Note that even though you have only typed in the word “house”, Google and the other search websites are starting to show which related keywords have good search volume. We see “houses for rent” and “houses for sale”, but there are also house of cards and house of brides -- that’s okay. We just need to type more letters.
With this tool, you don’t know the exact keyword search volume per month like you would if you use Google’s Keyword Planner, but it does show you the more popular search volume terms at a the top of the column for each browser as you’re slowly typing the phrase.
Let’s type in more letters.
Type "houses" to see what comes up next.
Now we’re getting somewhere, “houses for rent by owner”. That’s a great term and spot on. Prior to this exercise, you may have thought “houses for lease” was a better term, but this tool clearly shows more people are using the term “houses for rent” to find their next home because those terms are showing first as you type each letter.
Note: Don’t mix keyword topics on one web page! You will send mixed signals to Google if you mix keyword topics on one page -- for example, 'houses for rent' and 'houses for sale'. Google’s algorithm is a word counter. It is looking for how many keywords are on the page that relate to what Google considers the page’s topic
Localize the Search Keywords with Google
Soovle.com primarily shows national search terms, but if you are a local business owner, you want to know terms that people are using to search locally. Word variations can be regional. For example, some areas of the United States will use the term “lease-purchase” while other areas will call it “rent-to-own.” Unfortunately, you can’t distinguish these variations for your area using Soovle. So, you will want to go directly to Google.com to experiment with finding the best term for your area.
This is what you do…
In Google’s search query bar, slowly type in the phrase you’ve chosen from Soovle plus your location to see what phrases Google shows in its ‘auto-suggest’ function. It’s the same idea as Soovle. Google will suggest other localized terms as you type that it thinks it might be better for your area. Why? Because Google knows that you are searching in your local area (from your IP address) and will show you terms that people are using in your area. (Google’s algorithm is getting really smart nowadays!) Write down terms that are the most relevant to your business that are located toward the top of the auto-suggest list. Generally, these keywords will represent the best search volume.
To Sum Up
This is a very simplified process to get you started optimizing your website by conducting keyword searches. To find the best keywords, you will ultimately want to start running an AdWords campaign and learn Google Keyword Planner, but for now, Soovle will get you started. The more important concept here is to focus one page on ONLY ONE keyword topic area and to LOCALIZE the term to your market area.
So, now it’s your turn to come up with a set of three to five specifically focused keywords for each page you are writing content for on your website.
Next Step: Start Writing
The next step is to start writing content and keep the focus of the page in mind as you write. At this point, as you write, don’t force the keywords into the content, but write with the keyword focus in mind.
Next time, we will talk about strategic locations in the website’s content to place the keywords so Google will show your site near the top of its results page. At this point, do your keyword search before you begin writing. And keep in mind, this is an organic process and usually doesn’t happen overnight.