What is online marketing about? These days everyone seems to be talking about it and there is a reason for it. Online marketing or digital marketing help businesses target and attract customers, advertise products or affiliate other people's products.
According to TNMedia, online marketing is “…any tool, strategy or method of getting the company name out to the public. The advertisements can take many different forms and some strategies focus on subtle messages rather than clear-cut advertisements.”
There is so many ways of promoting business online like: SEO, SME, PPC, Content marketing, Social media platform advertising and of course affiliate marketing.
SEO means search engine optimization and it is cost free way of optimizing your website so it would appear on the top of list when search on Google.
SEM-search engine marketing is used to generate more traffic to your website in two ways : focusing on your website to appear on top of list whenever a user searches for a particular key word or a method that involves paying for advertisement like PPC or pay per impression model.
PPC pay per click is a way of online advertising and promoting products where advertisers pay a fee whenever one of their ads is clicked.
Social media marketing uses social media platforms to advertise business or products or services and allow marketers to target ads to people based on specific personal information in their profiles, tailor their ads to specific audiences, increasing engagement and clicks for their content.
Affiliate marketing means promoting other people’s products, services or brand and in exchange you get commission from making a sale. You don’t even have to have your own product.
The great thing about affiliate marketing is that you don’t need any previous experience to become online marketer. All tools are out there for you ready to be used.
In recent times when work/life balance does not exist many of us look for ways to get more freedom and improve a quality of their lives and I think online marketing is an answer to that.
You can generate sales and income by working from home for just few hours a day.
If you are open minded and like learning new things you will be able to absorb the knowledge eaisly and implement it while you are making your first sales online but please dont get me wrong that does not mean that you will be able to sit with your feet up and plan your nex holiday while money is flowing in to your bank account.
Before you start doing that you will have to spend some time planning your bussines strategy and focus on your financial goals. You will have to decide what you want to sell and find out who your target audience is.
If you want to learn more about affiliate marketing and see if this is something you would like to do click the link below and watch the free video that in my opinion will give you all the details on how online marketing works and how easily you can make money yourself with just a laptop and internet connection. Be sure to check it out!
When you finish drop a comment below and let me know what you think.
Have a grate day!
Cheers Annie :)