Successful online home business for baby boomers almost on autopilot, would that be possible?
How is it possible to find a method to start a successful online home business for baby boomers? Being a senior citizen you might ask yourself this question. I did it several times, some years ago.
Then something happened!
In the end, you will know what exactly changed everything. But first, you need to know what it requires to start and to be successful with your business. It will be a kind of scary and painful journey, and at the end, you will get the “pill” to relieve your “pain.”
It is true that to creating a successful online home business for baby boomers involves a lot of different things to do. Or, as Leigh Buchanan says it in one of her blog posts, “The Hot New ‘Retirement’ Plan for Baby Boomers.”
Many people think they are too old to start so "complicated" as an online business when approaching retirement. See my article on the 18the of November 2017.
You Will Need A Website
Even if you have never been into the online business before, you probably know by now that you will need a site to promote your product or service. Maybe you have purchased something on the Internet. And how did you do that? Through a website!
“But I don’t have a clue on how to build a website,” might be your response.
The thing is that no-one knows how to build a website before they do it the first time.
But a successful online home business for baby boomers and other entrepreneurial activities as well requires much more than a website.
You need to know how to optimize your site to convert visitors into buyers. You need to know how to avoid that visitors are leaving your site within the first 10 seconds.
Add to this another 10-15 things to think about for your website, and the site building suddenly turns into a complex project.
You Will Need A Product To Promote In Your Successful Online Home Business For Baby Boomers
"Wait, wait, wait….and after the website? What I’m going to sell?”
Hmmm, you need a product, right?
Many people already have a product or a unique service they can offer to the market. That is fine!
As baby boomers with a long life experience there are a lot of exceptional skills and knowledge that either can turn into a product or a unique service. Maybe you have a passion for something that you can provide to the vast online market. My love for marathon running gives me a lot of opportunities to promote and share experiences with like-minded people.
OK, but assume that you don’t have anything to sell on your website. What to do then?
How to handle all potential customers In A Successful Online Home Business For Baby Boomers
Assuming that your successful online home business for baby boomers starts to take off. How should you manage all prospects?
I mean, sometimes you get a customer from the UK, and sometimes a customer from the U.S., or Australia, New Zeeland…Uffff! You cannot be awake 24 hours to attend all potential customers.
Are you going to hire people in all different parts of the world to attend people when they are online?
What you need is an automated system that can provide what your customers or potential customers need precisely and when they want to get it.
"This is getting worse and worse!"
“What else do I need?”
The Need Of Finding Your Niche
More than 50% of the world’s population connects daily to the Internet. That is your marketplace. Huge market!
But if you are selling, for example, sunglasses for ladies, it might not be so smart to approach men in Kauai, Hawaii, which according to Guinness World Records is the place on earth with most rain days per year.
You need to make a research of the market to find the niche of your potential customers.
To market to everybody is the same as doing marketing to nobody.
You Need To Build Your List Of Potential Customers
If you start a traditional shop in a shopping mall, or elsewhere you consider as a suitable place, you need to get customers who enter your door. You need to do something that motivates all potential customers to come to your shop.
It's a must to promote your shop and your products. You need to do marketing! You must build your list!
A lot of people believe that the online and the traditional offline businesses are different. Yes, they are, but at the same time, they follow the same pattern.
Without marketing, nobody will know about your product, service, brand and your shop. You can have the best product in the world, but if potential customers don’t know about it, the rest of efforts will be worth nothing.
“But I have never been doing marketing in my entire life!”
The Gateway To The Successful Online Home Business For Baby Boomers
Are you still here?
Now comes the icing on the cake. And it’s what got me hooked up on this some years ago.
As a typical senior citizen rapidly approaching the age of retirement, I was surfing the Internet to find the ultimate successful online home business for baby boomers.
Honestly, I didn’t have any expectations to find what I was searching for.
Suddenly, I found something mixed up among all other scam and shiny “get-rich-quick” offers, which always are around on the Internet.
Tools and help to build your website.
The products to sell. And you do not even have to sell it. They will sell it for you!
A funnel set up to manage all your leads and potential customers almost on autopilot.
Intensive and in-depth training on how to find your customers, how to do your marketing, and how to do your list building.
On top of all this, you get access to a huge community of entrepreneurs around the world doing the same. You can benchmark all types of topics, issues and get solutions to whatever obstacle that will show up during your entrepreneurial journey.
This is where I got absorbed by the fascinating world of digital marketing. The freedom to work wherever you want and on your terms.
Join the team of ambassadors promoting the successful online home business for baby boomers.
This article has been revised and corrected by using Grammarly®. Click here and get your free app for free to start using immediately.
Follow me on Instagram!