Do you know that people over the age of 50 are one of the fastest growing groups of entrepreneurs? A research by Benjamin F. Jones of Northwestern University shows that a 55-year-old and a 65-year-old have more innovation potential than a 25-year-old.
A surprising majority of older entrepreneurs say their principal reason for starting an online or any business venture is to have a lifestyle choice and/or financial security. Many of them are bored with retirement, and they feel starting an online business is the best alternative.
Although a good deal of Baby Boomers don't necessarily feel inclined to start a business, many of us have the drive to keep going and build something of our own.
This is our opportunity to do something of value for us and for society. I believe we, as humans, have a purpose much deeper than just living a life of contentment. The desire to find more meaning, fulfilment in our lives and control our own destiny is our driving force.
If you have decided to become an entrepreneur. Which of these common motivators prompt you the most?
Older entrepreneurs want to be active and independent. They want to get out and do all the things they've always dreamed of doing. Pursuing an active lifestyle and taking control of their own lives is a must.
In "Into the Wild" book by Jon Krakauer, he writes about the desire to live with no regrets. "The very basic core of a man's living spirit is his passion for adventure, Krakauer writes. "The joy of life comes from our encounters with new experiences, and hence there is no greater joy than to have an endlessly changing horizon, for each day to have a new and different sun."
MAKING AN DIFFERENCE
Making a significant contribution to society is their driving force — both to help themselves as well as other people and to feel good about their decisions. Making a difference to their family and community is their mission.
"Joy can be real only if people look upon their lives as a service and have a definite object in life outside themselves and their personal happiness." Leo Tolstoy
Many of the seniors don't see themselves following the path of past generations. They want to keep working through their 60s and beyond. They also feel a lot happier, embrace personal growth and welcome social engagement.
Having a sense of financial flexibility provide the means to live a particular lifestyle. Closely linked to economic freedom and controlling their own destiny, they appreciate knowing that the people they love will be well taken care of is of significant advantage and brings peace of mind.
There is an increasing preference amongst seniors towards quality lifestyle, amenities, comfortable lives and the ability to afford the things they love the most. From luxury homes, in-house chefs, high-speed data technology, luxury holidays, all aimed at lifestyle enhancement and affordability for themselves and their families.
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Which of these are your strongest motivators?
For me, all the reasons above have been strong motivators to keep me going. I depended entirely on my husband's income, but as he belongs to the silent generation, his earning capability has decreased, and his health has also been deteriorating. As a result, I am now his carer.
It was an eye-opener for me when I realise that I was up to me to take charge and secure my future for me and for my loved ones.
That is why I am so grateful for the internet, thanks to it there is flexibility when it comes to attending my family needs and creating financial security by building a business from home.
For years I have been using Facebook, search engines, smartphones and other digital devices to search for information and to stay in touch with my family and friends so I thought that getting an education to start an online business would have been the next logical step.
Finally a year ago, I started my online business, and it has been one of the best decisions I have ever made.
What I enjoy most about our education program is that it teaches the principles of success that people need to get from where we are to where we want to go.
It all starts by knowing the fundamentals, the building blocks that lay the foundation for future success. The training program lays the groundwork for you to begin and manage your own online business.
If you are reading this, it means that you want something different than what you have now. You are willing to put the time required to gain the skills and knowledge you need. It is not easy, but it is worth your time and effort.
I bet you are as sceptical as I was but I hope you have an open mind and give yourself an opportunity to realise your potential.
One of the first things they teach you is to define the steps you have to take to get where you want to go. They have modules that show you how to set that path and the steps required to get there.
The next step is to gain knowledge. A comprehensive training module will show the fundamentals. Those who totally immerse themselves in the program will gain insights and expertise not available anywhere else. Accessing this module is free. There are other materials for sale. However, everything you need to get started is included in the module and the PDF. And it's absolutely free.
If you are willing to put the work to live the life you have been dreaming of, this is your opportunity. You can work at your own pace, and there is a community online that will support you. They will teach you the exact step-by-step process you need to succeed online.
Starting an online business should be fun! It should be profitable. There’s no reason for you and your good idea to flounder merely because you don’t have the knowledge, techniques, and experience.
Thank you for reading this article. If you have ever thought of starting an online business, which of the common motivators are your driving force? Please share in the comments below.
With much appreciation,