How to Add Value and Stand out from the Crowd when Marketing

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Do you want to learn how to successfully market your products online? Then you have come to the right place. Granted you might be feeling overwhelmed and unsure of where to start and with technology and marketing changing at such a rapid pace, seen as this beast that needs to be tamed, I want to share some news with you.

The great thing about where we are now in this day and age, marketing can be fully automated. With the right products and platforms, you can now earn an income while you sleep 24/7. Sounds great right?


Starting out can be very daunting, especially if you new to marketing but I'm here to help you understand and perhaps even comfort you with this one key principle that I have learned and apply daily. If you know this simple but very powerful principle you can make a success of any online business regardless of your experience or skills set.

Before we get into the meat and potatoes, let's first take a look at the current trends we all experience when online. Would you agree that we are bomb barded with promotion after promotion and with all the hype, it sometimes seems like a mammoth task to sift through all the noise to find the good products or services? You want to know what you getting yourself into, right and skepticism is high and taking action is delayed. We don't want to chance losing money or being scammed. If you feeling like this, reverse the role and see it from your potential target audiences point of view. 

So how do you get your foot in the proverbial door and marketing your products online successfully?

Here is the truth - By Adding Value!! Its a simple as that or at least it can be. You do however first need to know who your target audience before you put a product or service in front of them. Read my previous blog if you want to learn more about how to define your target audience for better results.

Here are my top tips on adding value to your target audience:

  1. Introduce yourself and identify your target audiences problems and give attention to these problems. Understand what problems your audience is dealing with. 
  2. Position yourself as the problem solver and engage with your target audience by posting answers to questions your audience has.
  3. Be open to discussion and answering questions. Demonstrate that you are knowledgeable.
  4. Invite your audience to connect and take action. What is their call to action? Do you want them to go to your website? Do you want them to subscribe? Give them an instruction.

So in summary, clearly understand your target audience, introduce yourself, solve their problems, answer questions and demonstration you are knowledgeable and give them a call to action. That is ultimately how you add value.

Hope you enjoyed reading this blog.

Please share the love with those you care about that might benefit from this information or leave a comment I would love to hear your thoughts.

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