Why is so difficult to turn those words into sentences to express the ideas we are trying to convey? Does your mind go blank when you begin writing?
When I first started writing for my online business a year ago, I found it quite challenging.
As I sit in front of my computer and read the sentence I just wrote, I find myself deleting it, either because I don't like the sound or it doesn't look right, not knowing how to re-write it.
But instead of saying, "I can't write" I decided to educate myself on this subject. I have been buying books.
Lately, I have been reading The Advertising Secrets of the Written Word by Joseph Sugarman and The Ultimate Sales Letter by Dan S. Kennedy. The following are some of the concepts I have taken from those books, hope they are of value to you.
According to Joseph Sugarman, "The best copywriters have a variety of interests and master many skills. They are curious about life, read a great deal, have many hobbies, like to travel, have a range of interests, often master many skills, get bored and then look for other skills to master. They hunger for experience and knowledge and find other people interesting. They are excellent listeners."
The preparation for becoming a great copywriter is a lifestyle. It’s a hunger for knowledge, a curiosity and a desire to participate in life that is broad-based and passionate. If you have this personality, you are already well on your way.
Here are some general ideas to help you get started:
1. Don't be intimidated by the concept or process of writing.
2. Recognise the value and power of your unique understanding of your business, products, services, and customers.
3. Assemble and organise good reference materials.
4. Think 'selling.' If you don't have a "selling mentality," get one!
5. Write. Don't worry about writing a letter from start to finish. Just write blocks of copy and stack them up.
6. Avoid perfectionism. Have something worthwhile to offer, and understand your customer.
Copywriting is just a written form of communicating facts and emotions. It is a mental process. Some copywriters will tell you that many of their greatest works were well thought out in their minds even before they put them on paper.
It’s All a Mental Process. The bottom line for all these approaches is that writing is primarily the mental process of first getting your thoughts organised in your mind and then eventually transferring them onto paper. Practice, Practice, Practice.
If you are ready to start writing, here are some ideas:
Write the First Draft
In the first draft the goal is to put something—anything— on paper, the emotional outpouring of everything you are trying to convey. Don't worry about length, grammar, or anything else - just write. Don’t worry about how it reads. Get every possible persuasive idea on the table and face the editing challenge later.
Rewrite for Strategy
After your draft, it comes the rewrite stage. You have to be confident it conveys the most precise possible message as concisely as possible. Focus your energies on those who will be interested in the information. The important thing is to communicate the most accurate possible message as succinctly as possible.
Say what you have to say and cut out any needless words, sentences, and so on. Polish your writing to the best of your ability, and let your readers decide. And while they are deciding, keep writing.
Secrets of Successful Long copywriting.
"Who's going to read all that copy?" The answer: those people most likely to respond.
Most research shows that the vast majority of readers never go beyond a quick glance. Worrying about whether the majority of people will read one page, half a page, or any other given quantity of your writing is a foolish exercise. Instead, focus your energies on the relative minority who will be interested in your message.
Write for Fast Reading
People want to read and understand the information you are providing. They might be able to read at a higher level, but they find it easier to read a simple text, this means you should:
- Write for a 5th-grade reading level in summaries
- Write for an 8th-grade reading level in the majority of your content
- Maximum of 11th-grade in accompanying literature
Rewrite for Style
Design each paragraph with the fundamental idea, using words that will tell the story for the rest of the article. People tend to be in research mode, rather than entertainment mode, so start each paragraph with the fundamental idea using words that will tell the story for the rest of the article.
If your paragraph runs on too long or contains more than one concept, the readers might completely miss the next ideas. The best way to avoid this problem is to use short words, short sentences and short paragraphs.
It makes sense to use lists wherever you can in your online text, they will help people to find the relevant information faster.
As you can imagine, there is a lot more to learn, to understand and to apply when it comes to writing. It takes a lot of time, effort and energy, and there's still no way we can get precisely the same full understanding.
Get as many books as you can, study them, apply the suggestions, keep them handy, and use them as guides.
Thank you for reading this short article. I am sure you have something interesting to contribute, more than you realise. Please feel free to share your experiences with us.
With much appreciation