Discover some great Strategies to bring brand awareness to your digital business! Remember that people don't buy from brands they don't know! So start making yourself known to your target audience
When we talk about large companies, it is very common to find strategies in which the brand is something in which they invest a lot of effort, time, and money. On the contrary, this is not so common when we talk about small companies.
The reason may be because these types of strategies don't have an immediate conversion.
Because of that, many small businesses don't invest part of their budget and time in developing their brand. And this is certainly a big mistake.
THE IMPORTANCE OF THE BRAND
The brand is something that, mainly, gives confidence. In such an over-competitive world, the customer has a lot of options when it comes to buying a product. So they can come and get ours, or choose from many others from the competition.
And in this situation, the brand plays a fundamental role, since consumers will always prefer to buy a product from a company they trust, or at least know about, rather than from a company they don't know.
The brand would be something like the package that adorns a gift, making it more beautiful and making it seem more trustworthy.
And that is basically why it is very important to bring brand awareness to your digital business.
12 STRATEGIES TO BRING BRAND AWARENESS TO YOUR DIGITAL BUSINESS
1) JOIN GROUPS IN SOCIAL MEDIA
In social media, there are many groups on specific topics. For example, if your goal is to bring brand awareness to your mobile application development company, you could look for groups that talk about it on Facebook or LinkedIn.
The goal here is not to advertise your brand in these groups. What we intend to do here is to look for ways to add value, so that you can make your brand known to your target audience.
One way to do this could be to share articles from your blog in these groups. This way you could make your website known and attract traffic to it. In addition, you could interact with the members of the group, solve possible doubts and provide value on certain topics of which you have knowledge as an expert in the field.
It is important that behind these contributions, people are able to identify your brand.
Therefore, the objective of this strategy is not to sell but to bring brand awareness to your target audience.
2) BECOME A LOCAL EXPERT
You can accomplish this by creating your own blog. Aim for a very specific niche that you know and of which you are an expert.
For example, if you are a young dressmaker and you live in London, you could start a Blog specialized in that niche and directed only to Londoners. Even if you know you can sell all over the UK, start with your own local market.
Many times, brands try to cover a market that is too wide, and this usually doesn't work well. "When you market to everyone, you market to no one!"
That's why a good strategy would be to start with your local market, so that once your brand is established, you can start expanding into other markets.
3) GUEST BLOGGING:
Get in touch with people or companies that have a blog with the same subject of your brand. Suggest them that you can publish an article in their blog, free of charge.
This way both parties win, as you will be adding valuable content to their blog, while you will be bringing brand awareness to your digital business.
To find this type of blog, you can perform a simple Google search on a concept related to your brand. It is very likely that in the search results you will find a blog that is well-positioned in the search engine.
4) WORK WITH CHATBOTS
A Chatbot is an AI-based software application that simulates a human conversation. In this way, a customer can have a chat conversation, via text or text-to-speech, rather than providing direct contact with a live human agent. They are designed to convincingly simulate how a human would behave as a conversation partner.
These Chatbots are very common on Facebook Messenger, Telegram, Twitter and Whatsapp. We can integrate Chatbot in many different ways in our digital marketing strategies in order to improve our branding.
5) GO LIVE ON FACEBOOK
Go live on Facebook, or another live platform, to broadcast a conversation or a virtual event.
All live broadcasts have very good results. This way, your target audience has the possibility to interact directly with you. You will be able to convey your brand values to them first hand.
Plan a regular session. It can be one a week or once every two months. The important thing is to have a consistency in your live sessions, so that you or someone from your company is in front of your audience and can make your brand relate to them.
6. START A NETWORKING EVENT IN YOUR CITY
What is a Networking event?
It is a very common practice in the business and entrepreneurial world. These are events in which you can build a network of contacts that help you generate business opportunities.
Therefore, as a good strategy to bring brand awareness to your digital business, it could be the search for networking events in your city. In case there are no such events, you can create one yourself, in order to gather an audience that belongs to your brand's sector or that might be interested.
Sometimes mixing the offline world with the online world can be a great way to advance your brand awareness. And a good way to start could be this strategy.
7) START A PODCAST
Why not? You just need a camera, which you already have in your cell phone, and a microphone. On top of that, you just need time, and your knowledge to share on the podcast with your audience.
There are many free platforms where you can do this, like Spotify.
If you feel you don't have the time, maybe you could try to make a plan. You can do an analysis of how much time you spend on each of your tasks. Sometimes we either don't manage our time well, or we spend it on tasks that are not relevant for us anymore.
8) PROPOSE YOURSELF AS A GUEST IN OTHER PODCASTS
You can conduct a study on those podcasts that have content related to your brand, and therefore you are interested in attending as a guest.
You can reach out to them and ask if it is possible to attend as a guest, in order to talk about some topic that interests the podcast audience, and at the same time bring brand awareness to your business. This way, just like Guest blogging, both parties benefit.
9) START YOUR OWN YOUTUBE CHANNEL
Having a YouTube channel is a great way to bring brand awareness to your digital business.
Start generating videos, as often as possible. You can start little by little, with one video a week for example. And as you get better and more comfortable in front of the camera, you can increase the number of videos.
It is important that you analyze the content of the videos well. It's better to talk about a topic related to your brand, and to make it interesting to your audience at the same time.
10) STRATEGIC ALLIANCES WITH COMPETITORS
Sometimes you can even make alliances with your own competition.
Instead of competing directly with them, you can opt for collaboration. You can make alliances with brands that are targeting the same audiences, and perform actions together. Both parties, instead of competing, will benefit from these alliances.
11) GENERATE EMAILS SUBSCRIBERS
If you have a blog where you generate content on a regular basis, you can give your readers the option to subscribe to your blog.
This way, every time you generate content on your blog, it will be automatically sent to their email, making the brand present in that content. There are platforms that allow you to automate this type of action, among others, as AWeber.
12) WRITE A BOOK
Anyone today can write a book. Platforms like Amazon allow you to do this without working with a publisher.
In case you have a blog of your brand, you can gather several blog articles, which have excellent content, and the same theme, and create a book with its content.
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