15 Bonehead Marketing Mistakes to Avoid
“Failure is the key to success; each mistake teaches us something new.”
Did someone ever tell you that you don’t actually have to be the one making the mistake to learn from it? In fact, if you’re smart, you’ll learn from other people's mistakes.
Whether you’re an expert online marketer or have just started out, the marketing mistakes I’m going to share with you should be completely avoided. I personally made a lot of these mistakes, and I have seen a lot of newbies doing the same!
Let’s end this once and for all.
Here we go with the 15 bonehead marketing mistakes to avoid.
1. Putting all eggs in one basket
OK, you already know this, fine.
You must keep it in mind.
You don’t have to invest heavily in a single marketing campaign hoping that it will work, eventually. Distribute your marketing budget across multiple marketing channels. Not too many though. Have a focus. You don't want to spread yourself too thin.
2. Not making connections
Let me tell you, your competitors are your best friend. Get in touch with them. Maybe, sign a Joint Venture with a few. Work with them.
It always works.
3. Not reaching out
When did you send an outreach email to another website? If you can’t remember, you’re making a serious marketing mistake.
Always try to reach out to websites, businesses and your target audience by email and phone. If you sit back and hope they will come to you, why would they? It’s a very competitive world my friend.
4. Ignoring website design
Most of the businesses create a website by installing a free theme and publishing mediocre content. If you are one among them, please get professional.
Your website is your face. This is what your potential customers see. Invest a few bucks on your website’s design.
5. Ignoring SEO
Now this one is interesting.
When Google started penalizing websites, marketers moved away from SEO. Well, it doesn’t make any sense to ignore search engine optimization. You should optimize your website. By the way, I’m still a big fan of off-page SEO.
As they say, “If you cannot take risks, you should get the hell out of business”.
You should – really – trust me on this one.
7. Not commenting on blogs
I love blog comments because it’s the easiest traffic generation source. I get traffic from blog comments that I posted years ago.
I spend some time each week commenting on blogs, and it’s paying off well.
8. Ignoring affiliate marketing
Well, affiliate marketing is normally associated with making money, but from marketing’s point of view, it’s one hell of a massive source of leads.
Let’s setup an affiliate campaign for your business and let affiliates do all the hard work. I’m sure you’ll love those easy peanuts.
9. Avoiding 'guest posting'
You should really avoid this marketing mistake, seriously.
You are doing it, but are you doing it right?
Guest posting is still alive and it’s one of the best sources for traffic generation, as well as for link building.
You should send your best content for guest publication, instead of a poorly written blog post. I know you have been doing this for ages; stop it now.
10. Not listing your business in niche directories
Business directories have the potential to send in a decent amount of traffic,so why ignore them then? There are hundreds of directories in every niche. Interestingly, most of them will willingly accept your website.
Just give them a try. You get free links and traffic in return. What else do you need?
11. Not posting regularly on your blog
OK, this is really a serious marketing mistake.
While you’re focusing on guest posting, blog commenting and spending time on social networks, make sure that you don’t ignore your blog in the process.
Keep posting decent quality content on it.
12. Using spin content
Use of spin (or as they say spun) content for 2nd tier and 3rd tier link building is a big No. Whether you’re posting it on web 2.0 properties, your social media accounts or in your private blog network, I’d recommend you stop doing it immediately, as it will ruin your marketing efforts.
13. Lack of posting on forums
Have you registered with a few niche forums? If not, better sign up today and start posting on them regularly.
Spend some time each week posting on forums, as this will help you in becoming an authority.
14. Not having a logo
I didn’t design a logo for my blog for a long time, and I still regret thinking of it so late!
A logo will give your business a professional look. It really helps with marketing, especially in brand awareness.
15. Not building an email list
Yes, it will cost you a few bucks every month but don’t worry, you will get your money back. There is no best time to build an email list; any time is the best time.
Marketing only requires you to be creative; it’s not the hardest thing on earth. I hope I was able to make a list of silly mistakes that are easily avoidable.
Do you know of any other boneheaded marketing mistakes to avoid? Let me know by commenting below. And please share this with your network before they make the same mistakes.