A great Lead magnet or a Freebie is the 'secret sauce' that helps you build your e-mail list.
I find that many marketers and online business owners struggle with ideas on Lead Magnets, so I found this little 'hack' that you can use.
Step 1: Go to Google.Images.com
Step 2: Search for "[YOUR NICHE HERE] Magazine"
Step 3: Write down the titles that intrigue you. The titles are valuable and tested ideas for a lead magnet.
Step 4: Write a short how-to, cheatsheet, e-book where you solve the problem asked in the title (you can repurpose the idea for a blog post or a video tutorial). If you can’t make the freebie yourself, get it done on Fiverr!
Step 5: Use ClickFunnels to build your lead capture funnel
Step 6: Send traffic through Facebook Ads or Solo Ads. Udimi is a good place to start with solo ads.
Step 7: Watch your list grow! You can use AWeber or ConvertKit to build an automated e-mail follow up sequence to keep providing value to the people who signed up (and sell your products via your list).
A quick example
Here is an example, taken from the golf niche:
I searched for 'golf magazine' on Google Images and I got this result (i picked a random cover):
There are at leats 5-7 lead magnet ideas in just ONE cover.
- 5 tips for winter golf
- Know your rules (test, quiz)
- How to hit every fairway
- How to secure perfect alignment - every time!
- Three drills for better tempo
- Instant tips for better ball striking
It also works for "Entrepreneur Magazine" or any other niche (most niches have their own magazines).
If you use this method, you'll quickly have a ton of catchy, already tested ideas for your lead magnet.
I hope that it helps you and saves you some time and frustrations coming up with the perfect lead magnet idea!