If you have a business or personal profile on LinkedIn, you may have been super optimistic when you set it up. It’s nice to believe that once we create a profile and start putting updates on our page, the right people will be listening. But creating content is only half the battle. The other half is promotion.
It may seem impossible to draw the right people to your LinkedIn profile or blog, but we’ve got some good news – it’s not. It’s relatively, simple, actually. All it requires is some strategy and tinkering.
We’ve put together our six top tips for boosting engagement on LinkedIn so you can get started right away.
1. Switch up your style
If you post the same kind of content too many times, your audience will get bored. This is especially true if all your content is promotional. Why not post links to articles that might interest your audience – this enables you to keep your audience engaged without having to create new content all the time. You can also link to your own articles or blog posts. Visuals like infographics, videos, and photos can be really effective. YouTube videos play in the LinkedIn feed, which is a bonus.
Also, why not make your page a hub where people can get the latest industry news? This will keep your audience coming back to your page again and again. Insider content about your company can also be compelling.
2. Include a call-to-action or a link
To make the most of the interest on your page and boost engagement, you can include links back to your website or a call-to-action to take your audience to the next stage of the sales funnel. For example, you might post a video of an industry update that’s relevant to your service offering.
Then you could link to a page on your website that explains the consultancy services you offer. Or you could include a CTA at the end saying something like: "If your company’s going to be affected by this, you can get in touch to talk it through with one of our consultants and see if we can help you through the process."
3. Keep the conversation going
If someone drops you a comment, don’t leave it hanging. This can make your audience feel undervalued, and like you only want to have a one-sided conversation. It’s not necessary you reply to all comments, but it can be a great way to keep engagement going on your LinkedIn page.
For example, a comment like, "great article" might be replied to with a simple "thanks 😊". But a reasoned, in-depth, thoughtful comment should call for a reply in the same vein. Think about how much effort the person has made to create their comment, and try to match it. This makes your audience feel valued and keeps them motivated to engage.
4. Get your timing down
HubSpot found that the best times to post on LinkedIn are on Tuesdays, Wednesdays, and Thursdays, between 7-8am and 5-6pm. Clicks and shares are at an all-time high on Tuesdays between 10-11am, so try to work your posts around these timeframes.
That’s not to say you shouldn’t post at other times – just that these times should be prioritized for maximum engagement. If you can’t make it to the PC or phone at these times, no problem. You can use apps to schedule posts for the future.
5. Consider sponsored updates
If you have important updates to make and you want to reach a wider audience, sponsored updates might just do the trick. You can choose the type of people your sponsored update will be shown to, allowing you to reach your target audience, even if they’re not among your followers yet. By narrowing down your audience through criteria such as job function, seniority, industry, company size, location and more, you can be sure you’re reaching the right people and your money is well-spent.
6. Check out your analytics
If you have a company page, you’ll have access to analytics. This shows you your follower growth, trends, key metrics and engagement stats. You can see which updates garnered the most engagement, and use this info to plan your posting schedule for the future.
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Tips For Boosting LinkedIn Engagement Infographic
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