1. Don't Be An Idiot - there is no "magic" formula to increase web presence

I also call this one, "creating good content around your business online". Let's get real for a minute. If you want to increase the web presence of your business, you're going to have to produce content online that is worth reading and/or watching. Period. End of story. How MUCH of this you'll have to do all depends on the end result you have in mind as well as how much competition you have for your type of business in your area. 

In fact, I can (and likely will) write an entire article on this one step alone - even though there is a TON of great information already out there. 

The short version of step one is that, if you have stiff competition for your type of business in your area then you are going to NEED TO produce qualtiy content on the web. This doesn't JUST mean your website (as crucial as that is), it means social media accounts and blogs too - AND it means learning how to "cross pollinate" all that great content between all the different avenues you are currently using. 

Are there really tips, tricks and hacks that can help? Sure. There are small tweaks you can make to your website, your social accounts etc., that are one time fixes and that have the potential to make a difference.  Yes, an SEO plugin used properly CAN help, but at the end of the day...

You can't tweak the content that doesn't freakin' exist, so....

Do. The. Work.

As Gary Vaynerchuk says: "You can't read about doing pushups, you actually have to do the #$%&-ING pushups." ---- so do the pushups! It's YOUR business! You should LOVE it and have endless ideas and ways to write about it.

2. Create and USE a facebook page for your business

Some people will love this idea and some will hate it. Most people really DO have a love/hate relationship with facebook! But, love it or hate it, there are over 2 BILLION people on facebook. Further, facebook business pages are indexed by Google. Those should really be the only reasons you actually need! But if it will make you feel any better, I'll tell you that managing a facebook business page really isn't that bad - it can actually be kind of fun - and it can ABSOLUTELY increase your web presence! I have seen it time and again with businesses whose accounts I have managed. 

You may already be doing it. Now...do it better. 

3. Use "Permission Marketing" 

Also known as "email marketing" or "list building". This is one of the most amazing, brilliant strategies around. It has been around for quite a loooong time. In fact it has existed since before the millenium! Some may argue that this strategy, although great, doesn't fall under the umbrella of increasing a business's web presence. In some ways I guess I would agree. It likely won't do a damn thing for your search engine results. 

But this game isn't JUST about increasing your search rankings and web presence/power. It's also about having a relationship with your customers and potential customers. After all, it can be HUUUGE to be #1 in someone's Google search. But, if they feel they can't trust you it doesn't mean squat. 

There are tons of resources out there discussing the power and the 'how tos' of email marketing. For now though, here is a report you can read and download that will give you an overview of how ridiculously powerful this strategy can be!

Thank you for reading Part I of this article. Part II will be coming soon and I will be sure to post a link here. 

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Take care.