Contrary to recent rumors, guest-blogging remains a viable strategy in expanding your blog’s followers and in establishing yourself as an industry leader.
It doesn’t matter whether you’re new to blogging or not. If you put in the time to write guest posts for reputable blogs and do it the right way, your career as a blogger is bound to receive a big boost.
For starters, guest-blogging can go a long way in building your reputation in the niche you’ve chosen. If you want more people to follow your blog, it's a good idea to share your expertise on another site that has more followers than yours.
Before we get down to the nitty-gritty, here are the key benefits of guest-blogging:
- Increases exposure to your blog
- Builds your reputation in your chosen niche or industry
- Creates opportunities for link building
- Builds relationships with other bloggers and fellow experts in the industry
Perhaps the most important benefit of guest-blogging is the relationships you gain from the practice. By becoming friends with prominent people from the same niche, you can gain influence through social media. This creates more opportunities for people to follow your blog.
But what are the best practices to ensure that you secure guest-blogging spots from influential blog sites? We’re glad you asked.
Deliver Quality Content
This one’s pretty obvious, but it still bears repeating: If you want to increase the chances of earning a guest-blogging spot in a prominent site, you have to deliver high-quality content.
What this means is that you have to double-check your post for grammatical errors. Make sure that the piece is well-researched and includes links to reputable sources. The article should demonstrate that you’re an expert in your niche and should be compelling enough for readers to read all the way through.
In short, the blog post should bring value to the host site’s target audience. Highly-ranked blog sites won’t give shoddy articles the time of day. After all, they have a reputation to uphold.
Give Them Your Credentials
Some site managers don’t mind publishing a guest post from a blogger who hasn’t secured an established position in the industry yet as long as it delivers real value to the site’s audience. However, providing good credentials does increase your chances of securing a guest-blogging spot.
So when you send an email, make sure to provide information on why you matter. Inform the site about the outlets you’ve written for (e.g.: “I’m a regular contributor to Mashable.”) and then provide them with links.
More importantly, you need to share details that prove your position in their niche. Have you contributed to the industry in some capacity in the past? Mention only the important details and make your pitch compelling and relevant.
If you have no reputation to speak of yet, give concrete reasons on why you deserve consideration.
Be Professional in Your Communication
So you just wrote a killer blog post and you can’t wait for the host site’s manager to give it a read, confident that he will be falling over himself in his rush to publish it on his website.
The operant word here is “read.”
Here’s the lowdown on sending guest-blogging proposals: managers of top-ranking blog sites are receiving guest-post requests on a regular basis. As such, many of them won’t hesitate to relegate unprofessional-looking emails to the trash bin. They don’t have the time.
To ensure that your guest submission proposal is read, your pitch or proposal needs to be professional in its delivery.
It starts with your subject line. It’s absolutely imperative that you write a subject that is simple, clear, and straightforward. In short, write the subject line in a way that conveys the intent clearly.
The “from line” is just as important as your subject line. Preferably, the email address you use is firstname.lastname@example.org. If your email address reads something like “email@example.com” chances are your email will be ignored or tagged as spam.
Send them your article
Some bloggers commit the grave mistake of not including their articles in their pitches. Instead, they end their proposals with “if” statements such as:
“If you want to read the article, please let me know.”
“If you are interested to know more, I’ll send you the file.”
Don’t do this. For one, website managers are busy enough as it is. After reading a guest-blogging proposal, what a site manager is likely to do next is read the article and see if you have something valuable to impart to the site’s audience. Besides, not sending the article to the recipient right then leaves a bad impression.
If your guest-blogging proposals are always being rejected or ignored, don’t lose hope. Remember, you are playing the long game when you’re guest-blogging. It may take a while for your efforts to pay dividends. But if you continue to populate your own blog with high-quality articles, guest-blogging opportunities will come and the rewards will be considerable. Remember, when a publisher is figuring out if your content is a good fit for their site, the first place they’ll visit is your blog.
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