Most online business owners are using signup forms to get new subscribers to their newsletter or email list.
To the untrained eye, many signup forms look similar, but there are certain things you can do to stand out and increase your conversion.
If you are setting up a new form or if you want to increase the performance of an existing form, try to take the following into account.
Some of the hacks might seem obvious, but hey - sometimes it doesn't take much to make a huge difference.
Minimize the amount of input you ask for
If possible, just go for the first name and email address.
If you ask for first and last name, keep both names in the same field instead of dividing it into two. Often it's enough just to go with the first name and many people will find it less intimidating not to give up their last name on the 'first date'.
If the user has to create a password, only ask them to enter the new password once. If your user has made a typo in the password, they can ask for at new password - and all the other users who don't make typos will save time and the effort of writing the same thing twice.
It also works well to pre-fill the form with examples like a fictive email so that the user knows exactly what you expect from them.
Have inline validation
It's easy, and it works! More people will sign up if you give them this kind of real-time feedback.
Don't make your signup form to 'busy' with lots of colors, videos or images. It is easier for your user to interpret the form and get through the process quickly when the design is simple and clean without too many details.
Write the most important message with the largest font, and keep it simple and short.
Give your button a contrast color
The button is the most important part of the form. You don't want your user to look for it or miss it.
Depending on your overall color scheme, green, yellow and orange have proven to perform well.
The most important thing is not to leave any doubt in the user's mind as to where to sign up.
Include 'Social Proof' in your form
Use terms like "Do like more the 1000 other marketers " or "Who else wants to..." or "We have helped 1500 people last year... ".
Use people (image or video) on your forms if possible. People relate to people, and people buy from people.
Social proof is a very powerful tool. It tells people that they are not alone in the decision they are about to make which creates confidence and trust, which again makes them more likely to click the button and sign up.
If you have a long form (10 steps or more), use a conversational kind of signup form
Tools like Typeform help you create a conversational kind of form. This works particularly well with longer signup forms, as it takes the monotony out of filling them in. For the short forms, the approach might feel confusing for the user. At least at this moment, where people are used to filling in static forms and expect them to look a certain way - similar to the others (for the untrained eye ;))
For the short forms, the approach might feel too confusing for your user. At least at this moment, where people are used to filling in static forms and expect them to look a certain way.
Go for it!
If you find the tips helpful, now is the time to go for it and implement some or all.
And if you have any further tips or hacks, I'd appreciate it if you'd share them in the comments.
P.S. Get this free 7-day video series to learn more about digital marketing. The high-level training is proven to work by marketers all over the world and it is what got me started online.