Ever since LinkedIn released their publishing platform, businesses have been busy creating value-added, thought leadership content to help them generate more leads and increase sales.
When it comes to effectively marketing a business, every company should take advantage of publishing posts on LinkedIn for free.
LinkedIn’s Publishing Platform is an ideal forum to develop and strengthen your professional identity by sharing your knowledge and expertise in your job. It will be tied to your professional profile.
Here are three ways you can use the LinkedIn Publishing Platform to generate more leads for your business:
Start by Using It
The search engine optimization value that you gain with publishing on LinkedIn should be enough reason to get on and utilize this feature. LinkedIn’s domain authority is very high. Thus, an ideal platform to publish content.
This isn’t to say you should abandon your company’s blog, but you should include LinkedIn publishing in your content marketing efforts.
Even better than the SEO value that you gain, every time you publish a post on the site, your first-degree connections are notified, which makes this a great way to achieve a farther reach with your audience.
Include a Call to Action at the End of Every Post
Unless you are publishing a post just for the sake of writing, you need to think about your primary objective for every piece that you publish.
If your goal is to generate more leads, then you always want to end your posts with a call to action that will make your readers contact you for more information, a link to your website or subscription page.
Your call to action doesn’t have to be complicated, but it has to end with some sort of next step that you want your readers to take.
Promote Other Content
Find a way to reference your newsletter or other content, like webinars, video series, white papers, or any other kind of material that requires prospects to opt-in.
While it may not generate a highly qualified targeted lead, you will be able to enroll more prospects to your email list and bring them further into your sales funnel.
Once you’ve acquired their email address, you can continue to reach out to them and continue marketing your products or service.
These are just a few of the ways that publishing content on LinkedIn can generate more leads for your business.
Your strategy may look different depending on your goals and what you are posting. LinkedIn has become a powerful publishing platform that can help businesses generate more leads and increase sales.
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By Felix Tih