No matter what you may have heard about starting a business on the internet, anyone can compete in any market as long as they have something people want and know how to market it correctly. Who would have thought people needed a Facebook profile when they had a MySpace profile? You just never know when something bigger and better is coming along. If you think you have what it takes to succeed, here are some tips that can assist you along the way.
Establish a presence in a social network. Social networking is a very effective tool in marketing your online business. When you have a business that is truly beneficial to a niche of consumers, your reputation will spread as one consumer recommends your business to a friend, and the friend recommends your business to another friend. This is how positive buzz is created.
Starting a blog for your online business will help you to have discussions with your customers. Readers will be able to comment on your articles. Those who comment on your articles are potential customers. Comments are great and will help you to be able to discuss things with your customers or potential customers.
Many online marketers don't work on holidays because they assume that their chance of making a sale is unlikely, which is exactly why you should jump at this opportunity to promote your own online business. While sales certainly won't be booming on Christmas or Thanksgiving, a target audience is definitely available. A lot of people receive cash or gift cards on Christmas and waste little time in searching for something on which to spend it. With minimal competition vying for the attention of these potential buyers, you have an increased chance of reaching them directly through email. Keeping one step ahead of the competition is the best way to keep your business thriving.
When starting an online business, find a niche and become the authority on that product. For example, instead of selling shoes, sell extra wide shoes for men. While you narrow your playing field, you bring in traffic that has difficulty finding your product through other avenues, increasing your chances of making a sale. In addition, your business will be easier to find online because of your detailed key phrases. Try entering a search for "shoes" and then enter a search for "men's extra wide shoes" and see what a difference a niche can make.
A memorable slogan can be a powerful internet marketing asset. Slogans offer small businesses the same kind of brand recognition enjoyed by giant corporations. Good slogans are those that stick in website visitors' heads. If visitors remember nothing about an online business except its slogan, they can still find it again - and they might very well do so.
Once your online business is established, link your most profitable product pages directly to the homepage of your website. Good sales will improve your site's reputation and bring you new traffic looking for these products in particular. This is savvy Internet marketing practice for two reasons: The increased convenience will further boost sales of those products, and the heavy-traffic internal links will improve your website's search engine rankings.
Oftentimes, marketing consultant services are prohibitively expensive for small business owners. Luckily, the internet has a wealth of information to help you. Joining a business support group, subscribing to blogs, and attending conferences are all great ways to obtain valuable information.
When you're starting your online business, one of the most important decisions you have to make is choosing a domain name. Try to choose a URL that's easy to remember. If your business name is hard to spell or pronounce, try using something simpler for your domain name. You don't want to lose potential customers because they couldn't find your web site.
Make use of logos and slogans for your online business site. This is an essential brand identity and this helps make you more memorable and identifiable. Many times when people think of a business, they rarely think of the name; they tend to have a more automated remembering of the logo or slogan.
Include the word 'guaranteed' in your ad. People need to feel safe when they buy something online. You can guarantee them the safety of their transaction, fast shipping or you can guarantee their money back if they are not satisfied. You will have to go the extra mile because it is sometimes hard to trust an online business.
If you're using email marketing, make sure your emails can be read without the images enabled. Most users have images disabled for privacy and security reasons and if they cannot read your email without the images, they may just delete them and unsubscribe. But allowing them to read it without the images will make things easier for them.
If you're using email marketing, don't go overboard with images and fancy designs. With people constantly on the move, they may be reading your emails from their cell phones. And with the small screens on cell phones, if your email has a lot of fancy formatting, it may be difficult to read. You should keep cell phones in mind when designing your emails.
Using a double opt-in method for your email marketing lists ensures that you are reaching those customers who are truly interested in your products. While a double opt-in procedure seems like a barrier to creating a marketing list, it does mean that everyone on your list was willing to follow at least one link back to your site.
Remember the old adage "Keep it simple, stupid"? That adage is true for your email marketing tactics. Keep your design and layout simple. You don't want a bunch of flashes to distract or annoy your readers. You should keep the information simple as well. Don't bury the important facts under a pile of junk.
In your email marketing, write directly, persuasively and only say what you have to. Because customers receive so many emails today, you only have a few seconds to gain their attention. Otherwise, your email is going to be deleted. Build a strong lead, have a strong call to action and keep your email as short as possible (based on the needs of your offer). This will help you cut through the email clutter.
Internet Marketing Strategy
Using testimonials from satisfied customers is a valid internet marketing strategy. A widespread of happy customers reporting on the value of a website will encourage potential customers who identify with them to investigate the website further. Just a few personal stories of appreciation will show website visitors that the site's products and services can satisfy their needs.
If you are seeking a new trick to add to your Internet marketing strategy, consider adding content video to your business plan. Creating video content online for your service or product can lead to a real boost in profits. They can take the form of demos of your product in action, reviews from satisfied customers or tips for effective use.
If you offer a seasonal promotion as a part of your Internet marketing strategy, always remember to update your website once the season or holiday has passed. A current offer makes it appear that you care for your website with great attention. There is nothing that lowers consumer confidence in your product more than seeing a summer promotion in October.
As you plan out your Internet marketing strategy, make sure you know your competition. Enter your company's keywords into a search engine, and see what other businesses pop up. You can learn a lot from what they are doing right, which can help you to make adjustments to your plan going forward.
A key element of your internet marketing strategy should include communicating the specific performance and level of quality that prospective consumers can expect to enjoy when using your product or service. Your target market should not have to guess what your product does or how quickly it can do it. Use detailed metrics, like "10 days or less," "50 percent more" or "100 dollars less than our competitor", for example.
You should definitely try and incorporate the word "fee" as a part of your internet marketing strategy. Whether it is a buy one get one free sale or free shipping, that word pops out at consumers and could be the difference between them buying something and just browsing around your site.
A good internet marketing strategy is to play with the color scheme of your web site to see which ones translate to more sales. Some colors result in better sales than others. For example, red is a poor color to choose as it signifies stop.
A great way to improve your internet marketing strategy is to offer up free ad space to reputable companies. The credibility and respect that these companies garner will be reflected upon you and it will give your site a more professional appeal to visitors. This is a great way to increase sales.
A great way to improve your internet marketing strategy is to consider creating a radio ad and launching it to gain more business. Many web site owners have implemented this idea and it has succeeded in creating many more ad hits to their site. It is a great way to increase traffic.
Consider giving away free novelty products with your orders as a way to improve your Internet marketing strategy. These can be cheap items that you think your customers would like. Be sure to include the name of your company or business with free products so you will have constant advertising.
Reading the tips above, you can probably tell that most of these tips are fairly common-sense stuff. Some of the tactics would apply to a wide assortment of businesses. However, each tip listed above is vital to implement if you want to experience success as a businessperson. Make sure you try them out.
PS: The traditional way of doing business will never be the same, which means that those who truly want to live differently and take advantage of the digital economy will have an opportunity to do so in the quickly expanding and evolving world of eCommerce and online business...