"PEOPLE DON'T BUY WHAT YOU DO. THEY BUY WHY YOU DO IT." Simon Senek
I was self-employed for 25 years. I had 3 businesses in the Hospitality and Service sector. That's a long time in such a tough and competitive industry. I knew exactly WHAT we were doing and WHY.
Our solid client base grew steadily over the years because we were doing a lot right. I believed that our food was better. Our service too. We were solid. Reliable. Experienced. To be trusted. Innovative. Good looking. Funny ... We fed Michael Jackson (The way you make me feel) and Madiba for heaven's sakes. It was around the time we fed the Apostles and added the Olympic rings to our portfolio that I began to think that perhaps I had reached my peak in the Hospitality industry and it was now time to gracefully bow out and look for other, more sustainable income streams ... But I didn't. I grew older and more tired. Funny how that happens.
As business began to trickle to an unsustainable low, I searched for and found many reasons as to why that was happening. The competition was fiercer - Masterchef had turned every home cook into a food critic and an expert. The South African economy had gone to pot with our junk status. I could have pointed for days outside of myself for reasons WHY and I probably did. But the undeniable truth is that WHY is only always an inward journey. I had changed on a fundamental and core level, yet was unable to express that outwards and into my Businesses. The WHY of my businesses had changed and people FEEL that.
With the downturn in my financial state and the proportionate rise in my stress levels, I did what most self-respecting self-employed entrepreneurs do - I worked harder. The harder I worked, the tighter the noose felt.
So finally, I hoicked up my big girl panties, faced my new reality and went headlong into the thing that I feared the most: THE INTERNET - anything with the word ONLINE really. I knew for sure that my way forward had to be an online business. I found a mentor and someone with the same core values as me. I believe that brick walls are not to keep us out, but to ask rather - how badly we want it. So, I jumped in and found my new WHY.