In the beginning the web was simple, connected, open, safe, designed as a force for good, it would become a breathing ecosystem in service of humanity, a public resource for innovation, and opportunity. A place to build your dreams. But in those early days, like any ecosystem, the web needed nurturing. As it grew, users faced new challenges such as popups, viruses, a lack of choice, and much more. The web was fraying. It was slow, complicated, scary. Users began to ask ...