How to Create and Ad for Online Advertisement

If you are running a business, no matter small or big, online or office based, it is important to learn the advertisement skills. Without promotion no business will be successful.  Business owners waste thousands of dollars on poor advertisements without getting any affective outcomes.

Looking at online businesses, there are some common trends being followed. Businesses advertise on different platforms. These adverts take the clickers to a landing page. Where the business owner places his offers, products and services.

So, the story starts from an ad. If ad is poorly drafted, it will not attract the customers to click. You should understand this that purpose of the add is to get the click. It should have that motivational force that customer couldn’t resist the click.

Here is some important factor to keep in mind while writing and ad

1. Solution of Problem:

Have you ever thought what take you to open the search engine and wright something there? A problem. Every time you face a problem, you open your phone, tab or laptop and search on the browser. It can be from tooth ache to home purchase. Before talking or calling anybody, people search that online. If you are selling anything, think about the real people who would use that or need that. You got to reach those people and provide a solution.

2.Guidance

If you have seen the Hollywood movies, around 95% of them are based on a single principle. There is a hero, who has a problem and he want to solve it. He has a friend or a guide who helps him and encourage him to take certain action. In marketing world, customer is a hero who has a problem, while you ‘the marketer’ is guide who help, advice and encourage him to take action.

3. Curiosity:

Curiosity is very important factor of the ad. You can’t tell the whole story in two lines add. Therefore, it should be designed in a way that people are curious to know more about what you said in advert. This take us back to previous point that purpose of an ad is to get the click. If it is getting click that mean ad is serving its purpose very well.

Ad Structure

What ever the product you are selling, following structure can be followed.

1. Head Line

2. Body

3. Call to action

Head line:

We come across hundreds of ads everyday so we scan them quickly.  An advert should be something that would grab the attention. Purpose of the headline is to seek the attention. Think of the people who you want to attract and what would appeal to them.  Some time people click just by looking at the heading, if they feel that they are getting close to their solution. An irresistible offer will also force the people to click and even turn into a conversion on your website.

Body Copy:

Many advertisers think that in the body copy they need to explain the feature of their product. This is a big misconception. You need to talk about the benefits that people would get from this product. People are interested what they are getting out of this. They don’t need the lengthy boring technical explanation of the product. They want to know, what is there for them. If it serves the purpose they are looking for, they will go for it.

Call to Action:

Doesn’t matter how much detail and benefits are given, but it is still not enough until you call them to action. You need to guide them to your next step. Whether you want them to click on the link, pay for services and product, contact you through email, phone or comments. Mention this clearly in your ad. If ad is small, ‘call to action’ will come at the bottom of the ad. If you are explaining about your product and its benefits, you can scatter call to action link evenly few times in the add. Ideally it is best to put it at three positions 1. After headline, 2. In the middle, 3. At the bottom of your ad.

By following these guidelines, you can create an outstanding ad that would grab the people’s attention and encourage them to buy whatever product or services you are offering.